The Marketing PhD program prepares students to advance knowledge on the complex interactions between consumers and markets. Students work collaboratively with faculty and gain the experimental, quantitative and analytical skills necessary to conduct research on the drivers of consumer behavior, the mechanisms of consumer decision-making and the indicators of firms’ strategic success.
Research interests of marketing faculty and doctoral students include consumer financial decision-making, marketing communication and persuasion, innovation, pricing, corporate social responsibility, social network effects, and social listening.
World-class training
Marketing PhD students are trained to become thought leaders in academic marketing research. The curriculum provides expert-level training in statistical and experimental methods, quantitative marketing, predictive modeling and theory building.
We employ a junior-collaborator training model: Our award-winning faculty leverage their expertise to help students grow into independent thinkers. Doctoral students build a portfolio of research projects that are relevant to many stakeholders, including researchers, practitioners and policy-makers.
Additional information about our Marketing faculty can be found here
General details about the curriculum, requirements, and structure of the program can be found here. Please be aware this document is not an exhaustive list of the requirements for the Program.
PhD in Marketing Program Flyer
PhD Graduates' Publications
- Journal of Consumer Research
Stefan J Hock - George Mason University
Rajesh Bagchi - Virginia Tech (PhD 2008)
The impact of crowding on calorie consumption (2018) - Journal of Marketing Research
Andrew R Long - University of Colorado at Boulder (anticipated PhD 2019)
Philip M Fernbach - University of Colorado at Boulder
Bart De Langhe - Ramon Llull University
Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk (2018) - Journal of Consumer Research
Stefan J Hock - George Mason University
Rajesh Bagchi - Virginia Tech (PhD 2008)
The impact of crowding on calorie consumption (2018) - Journal of Consumer Research
Rajesh Bagchi - Virginia Tech (PhD 2008)
Lauren Block - City University of New York, Baruch College
Rebecca W Hamilton - Georgetown University
Julie L Ozanne - University of Melbourne
A field guide for the review process: writing and responding to peer reviews (2017) - Journal of Consumer Research
Ashwani Monga - Rutgers University at New Brunswick and Newark
Frank May - Virginia Tech
Rajesh Bagchi - Virginia Tech (PhD 2008)
Eliciting time versus money: Time scarcity underlies asymmetric wage rates (2017) - Management Science
Irene Scopelliti - City University London
H Lauren Min - University of Colorado at Boulder (PhD 2018)
Karim S Kassam - Carnegie Mellon University
Erin McCormick - Carnegie Mellon University
Carey K Morewedge - Boston University
Individual differences in correspondence bias: Measurement, consequences, and correction of biased Interpersonal Attributions (2017) - Journal of Consumer Research
Dinesh K Gauri - Syracuse University
Rajesh Bagchi - Virginia Tech (PhD 2008)
Fengyan Cai - Shanghai Jiao Tong University (Antai)
Boomerang effects of low price discounts: How low price discounts affect purchase propensity (2016) - Journal of Marketing Research
Rajesh Bagchi - Virginia Tech (PhD 2008)
Nevena T. Koukova - Lehigh University
Mahesh Nagarajan - University of British Columbia
Haresh Gurnani - Wake Forest University
Shweta S Oza - University of Miami
Walking in my shoes: How expectations of role reversal in future negotiations affect present behaviors (2016) - Journal of Marketing Research level of a forecast affects inferences about forecasts and forecasters (2016)
Rajesh Bagchi - Virginia Tech (PhD 2008)
Elise Chandon Ince - University of South Carolina at Columbia - Journal of Consumer Research
Humorous Complaining (2015)
Caleb Warren - Texas A&M University at College Station (PhD 2010)
A Peter McGraw - University of Colorado at Boulder
Christina Kan - University of Colorado at Boulder (PhD 2015)
Is a 70% forecast more accurate than a 30% forecast? How - Journal of Consumer Research
Philip M Fernbach - University of Colorado at Boulder
Christina Kan - University of Colorado at Boulder (PhD 2015)
John G Lynch Jr. - University of Colorado at Boulder
Squeezed: Coping with constraint through efficiency and prioritization (2015) - Journal of Consumer Research
Ji Hoon Jhang - Oklahoma State University (PhD 2013)
John G Lynch Jr. - University of Colorado at Boulder
Pardon the interruption: Goal proximity, perceived spare time, and impatience (2015) - Management Science
Irene Scopelliti - City University London
Carey K Morewedge - Boston University
Erin McCormick - Carnegie Mellon University
H Lauren Min - University of Colorado at Boulder (PhD 2018)
Sophie Lebrecht - Carnegie Mellon University
Karim S Kassam - Carnegie Mellon University
Bias blind spot: Structure, measurement, and consequences (2015) - Journal of Consumer Research
Margaret C Campbell - University of Colorado at Boulder
Caleb Warren - Texas A&M University at College Station (PhD 2010)
The progress bias in goal pursuit: When one step forward seems larger than one step back (2015) - Journal of Consumer Research
Christina Kan - University of Colorado at Boulder (PhD 2015)
Donald R Lichtenstein - University of Colorado at Boulder
Susan Jung Grant - Boston University
Chris Janiszewski - University of Florida
Strengthening the influence of advertised reference prices through information priming (2014) - Journal of Consumer Research
Caleb Warren - Texas A&M University at College Station (PhD 2010)
Margaret C Campbell - University of Colorado at Boulder
What makes things cool? How autonomy influences perceived coolness (2014) - Journal of Consumer Research
Rajesh Bagchi - Virginia Tech (PhD 2008)
Amar Cheema - University of Virginia, McIntire (PhD 2003)
The effect of red background color on willingness-to-pay: The moderating role of selling mechanism (2013) - Journal of Marketing
Chris Janiszewski - University of Florida
Gina S. Mohr - Colorado State University, Ft. Collins (PhD 2009)
Donald R. Lichenstein - University of Colorado at Boulder
The effect of marketer-suggested serving size on consumer responses: The unintended consequences of consumer attention to calorie information (2012) - Journal of Marketing Research
Ji Hoon Jhang - University of Colorado at Boulder (PhD 2013)
Susan Jung Grant - University of Colorado at Boulder
Margaret C. Campbell - University of Colorado at Boulder
Get It? Got It. Good! Enhancing new product acceptance by facilitating resolution of extreme incongruity (2012) - Marketing Science
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Dipankar Chakravarti - Johns Hopkins University
Atanu R. Sinha - University of Colorado at Boulder
Bidding behavior in descending and ascending auctions (2012) - Journal of Consumer Research
Rajesh Bagchi - Virginia Tech (PhD 2008)
Derick F. Davis - Virginia Tech
$29 for 70 items or 70 items for $29? How presentation order affects package perceptions (2012) - Journal of Consumer Research
Ashwani Monga - University of South Carolina at Columbia
Rajesh Bagchi - Virginia Tech (PhD 2008)
Years, months, and days versus 1, 12, and 365: The influence of units versus numbers (2012) - Journal of Consumer Research
Ravi Mehta - University of Illinois at Urbana-Champaign
Rui (Juliet) Zhu - University of British Columbia
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Is noise always bad? Exploring the effects of ambient noise on creative cognition (2012) - Journal of Marketing Research
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Vanessa M Patrick - University of Houston
Influence of warm versus cool temperatures on consumer choice: A resource depletion account (2012) - Journal of Marketing
C. Page Moreau - University of Colorado at Boulder
Leff Bonney - Florida State University
Kelly B. Herd – Indiana University at Bloomington (PhD 2011)
It’s the thought (and the effort) that counts: How customizing for others differs from customizing for oneself (2011) - Journal of Consumer Research
Margaret C. Campbell - University of Colorado at Boulder
Gina S. Mohr - University of Colorado at Boulder (PhD 2009)
Seeing is eating: How and when activation of a negative stereotype increases stereotype-conducive behavior (2011) - Journal of Consumer Research
Rajesh Bagchi - Virginia Tech (PhD 2008)
Xingbo Li - Virginia Tech
Illusionary progress in loyalty programs: magnitudes, reward distances, and step-size ambiguity (2011) - Journal of Marketing
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Rajesh Bagchi - Virginia Tech (PhD 2008)
The effect of goal visualization on goal pursuit: implications for consumers and managers (2011) - Journal of Marketing Research
Dilip Soman - University of Toronto
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Earmarking and partitioning: Increasing saving by low-income households (2011) - Journal of Marketing Research
Gulden Ulkumen - University of Southern California
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Framing goals to influence personal savings: The role of specificity and construal level (2011) - Marketing Science
Laura J Kornish - University of Colorado at Boulder
Qiuping Li - University of Colorado at Boulder (PhD 2010)
Optimal referral bonuses with asymmetric information: Firm-offered and interpersonal incentives (2010) - Journal of Consumer Research
C. Page Moreau - University of Colorado at Boulder
Kelly B Herd - University of Colorado at Boulder (PhD 2011)
To each his own? How comparisons with others influence consumers' evaluations of their self-designed products (2010) - Journal of Marketing Research
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Andrew M Kaikati - University of Georgia
The effect of need for uniqueness on word of mouth (2010)