PhD in Marketing

Distinguish your education

with a doctorate in Marketing from the Leeds School of Business.

PhD in Marketing Program FlyerMeet Current Students    Explore FAQs  

PhD in marketing students

Marketing PhD students are trained to become thought leaders in academic marketing research. The curriculum provides expert-level training in statistical and experimental methods, quantitative marketing, predictive modeling and theory building.

General details about the curriculum, requirements, and structure of the program can be found here. Please be aware this document is not an exhaustive list of the requirements for the Program.

 

Program Faculty

Led by Program Director Alix Barasch, our award-winning and renowned Marketing faculty are published experts on topics like:

  • Consumer financial decision-making

  • Marketing communication and persuasion

  • Innovation

  • Pricing

  • Corporate social responsibility

  • Social network effects

  • Social listening

Gwen Ahn

Assistant Professor

Quentin Andre

Assistant Professor • Dean's Faculty Scholar

Alixandra Barasch

Associate Professor • Gordon and Susan Trafton Faculty Scholar • Marketing PhD Program Director

Amit Bhattacharjee

Associate Professor

Rico Bumbaca

Assistant Professor

Rodrigo Dias

Assistant Professor

Philip Fernbach

Chair of the Marketing Division • Associate Professor • Dean’s Faculty Fellow • Andrea & Michael Leeds Faculty Fellowship

Joe Gladstone

Assistant Professor • Co-Director of the Center for Research on Consumer Financial Decision Making • Peterson Faculty Scholar

Laura Kornish

Professor • Dean’s Faculty Fellow

Donald R. Lichtenstein

Professor

Liu Liu

Assistant Professor

John G. Lynch, Jr.

Distinguished Professor

Peter McGraw

Professor

John Ploumitsakos

Assistant Teaching Professor

Nicholas Reinholtz

Assistant Professor • RK Landmark Faculty Scholar

Scott Shriver

Associate Professor

Lawrence Williams

Associate Professor

Ying Zeng

Assistant Professor

Learn more about

Program Graduates

The PhD program prepares students to be researchers and teachers at major universities. See where our graduates started their careers and published research.

Placements

Matthew Meister
PhD: 2023
Placement: University of San Francisco
Dissertation: Inherent Issues with User-Generated Star Ratings

Nicholas Light
PhD: 2021
Placement: Portland State University
Dissertation: Less Is More? Two Essays on Consumer Perceptions of Simplicity and Complexity

Joseph Harvey
PhD: 2020
Placement: Consumer Financial Protection Bureau
Dissertation: A Limited Attention Account of Information Overload, Adaptive Consumer Attention, and Annuity Decisions

Sharaya Jones
PhD: 2020
Placement: George Mason University
Dissertation: Two Essays Toward a Conceptual Understanding of Shared (vs. Individual) Consumption

Justin Pomerance
PhD: 2020
Placement: University of New Hampshire
Dissertation: Two Essays Toward a Conceptual Framework for the Pain of Paying

Lauren Min  
PhD: 2018
Placement: University of Kansas
Dissertation: Two Essays on Consumer Curation

Andrew Long
PhD: 2018
Placement: Louisiana State University
Dissertation: There’s No Accounting for Taste: The Role of Unique Features and Explanations in Perceived Product Differentiation

Erin Percival Carter
PhD: 2017
Placement: University of Maine
Dissertation: A Dynamic and Multi-Dimensional Approach to Consumer Well-Being

Julie Schiro
PhD: 2016
Placement: University College Dublin
Dissertation: Using Humor to "Sell" Good Life Choices

Christina Kan
PhD: 2015
Placement: Texas A&M University
Dissertation: Two Essays on Coping with Constraint

An Tran
PhD: 2014
Placement: Drexel University, Sacramento
Dissertion: Consequences and Causes of Broad or Narrow Categories in Budgeting and Planning

Bridget Leonard
PhD: 2014
Placement: Indiana University-Purdue University Fort Wayne
Dissertation: Stereotype Transfer in Advertising: Process and Moderators

Abby Schneider
PhD: 2014
Placement: Regis University
Dissertation: Message in a Bottle: What Anthropomorphized Package Designs Tell Consumers About Themselves

Ji Hoon Jhang
PhD: 2013
Placement: Oklahoma State University
Dissertation: Two Essays on Consumers' Goal Proximity and Inter-temporal Choice

Kelly Herd
PhD: 2011
Placement: Indiana University, Bloomington
Dissertation: Identity and Product Design

Ethan Pew
PhD: 2010
Initial Placement: American University
Current Placement: Stony Brook University
Dissertation: Regulatory Fit Can Be More Than a Feeling: Evidence of Facilitated Processing for Prevention Fit in Investment Decision-Making Contexts

Caleb Warren
PhD: 2010
Placement: Bocconi University, Milano, Italy - Current Placement, Texas A&M University
Dissertation: What Makes Things Cool and Why Marketers Should Care

Qiuping Li
PhD: 2010
Placement: University of Nebraska, Kearney
Dissertation: Memory Reconstruction and Consumer Decision Making

Mark Ratchford
PhD: 2010
Placement: Vanderbilt University
Dissertation: Resource-Based Coalitions in Marketing Channels: A Cooperative Game Theoretic Analysis

Gina Mohr
PhD: 2009
Placement: Colorado State University
Dissertation: When Are Decisions Difficult? Goal Conflict and Compromise in Negatively Correlated Choice Environments

Rajesh Bagchi
PhD 2008
Placement: Virginia Tech University
Dissertation: Reading the Seller’s Face: Moderating Effects on How Seller Concession Patterns Influence Buyer Price Expectations

Rodney Ruble
PhD 2007
Placement: Rivendell College, Boulder, CO

Barney Pacheco
PhD 2005
Placement: The University of the West Indies

Amar Cheema
PhD 2003
Placement: Washington University, St. Louis

Blythe, Paul Andrew; Kulis, Christopher; McGraw, A. Peter; Haenlein, Michael; Hewett, Kelly; Yoo, Kiwoong; Wood, Stacy; Morwitz, Vicki G.; Huber, Joel. Comments on “AI and the advent of the cyborg behavioral scientist”. Journal of Consumer Psychology(John Wiley & Sons, Inc.). Mar2025, p1.

WW Wu, ER Powell, A Barasch. How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing. Psychology & Marketing, 2025; 1–15.
 
Gladstone, Joe J.; Pomerance, Justin. A Glass Half Full of Money: Dispositional Optimism and Wealth Accumulation Across the Income Spectrum. Journal of Personality & Social Psychology. Jan2025, Vol. 128 Issue 1, p147-195.
 

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170.

Carter, Erin Percival; Williams, Lawrence E.; Light, Nicholas. Consumers' minimum time investments in meaningful consumption. Marketing Letters. Dec2024, Vol. 35 Issue 4, p561-573.