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    • US Companies Have to Start Talking About Climate Change Under New SEC Rule
    • Plasma Donations: A Financial Lifesaver and an Ethical Dilemma
    • Facts Ignored: The Truth is Flexible When Falsehoods Support Political Beliefs
    • How the ‘Blockbuster Effect’ Boosts Some Crowdfunding Campaigns
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    Koelbel Building CU Boulder
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    • Klump Center Home Page
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    About Leeds

    Transforming the future of global business

    Koelbel Building CU Boulder
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Leeds School of Business
  • Home
  • Undergraduate Programs

    Undergraduate Programs

    Why Study Business at Leeds?

    walking on campus
    Undergraduate Resources
    • Undergraduate Resources
    • How to Apply/Confirm
    • Financing Your Degree
    • Campus Visits
    • Transfer Students
    • Request More Information
    • Considering Leeds? Chat with an Ambassador!
    Areas of Study
    • Areas of Study
    • Curriculum Overview
    • Accounting
    • Business Analytics
    • Finance
    • Management and Entrepreneurship
    • Marketing
    • Real Estate
    • Social Responsibility and Sustainability Track
    Enhance Your Experience
    • Enhance Your Experience
    • Certificate Programs
    • Global Programs
    • Industry Treks
    • Business Residence Hall
    • Mentoring Programs
    • Case Competitions
    Additional Programs
    • Additional Programs
    • Business Minor
    • Pre-Business
    • Honors and Scholars
    • Career Development
    • Diversity Programs
    • Women in Business Programs
    • Business and Computer Science Program
  • Graduate Programs

    Graduate Programs

    Why Study Business at Leeds?

    graduate students chatting
    MBA Programs
    • Full-Time MBA
    • Evening MBA
    • Hybrid MBA
    • Executive MBA
    • Application Process
    • Scholarships
    • Request Information
    MS Programs and Certificates
    • MS Programs Overview
    • Accounting/Taxation
    • Finance
    • Real Estate
    • Application Process
    • Request Information
    Master's in Analytics
    • Business Analytics
    • Marketing Analytics (Track)
    • Supply Chain Analytics
    • Application Process
    • Request Information
    PhD Program
    • PhD Program Overview
    • How to Apply
    • Program Areas
    • Research Requirements
    • Teaching Requirements
    • Funding
  • Faculty & Research

    Faculty and Research

    Faculty and student
    Faculty Directory
    • Faculty Directory
    • Accounting
    • Finance
    • Marketing
    • Organizational Leadership & Information Analytics
    • Professional Effectiveness
    • Social Responsibility and Sustainability
    • Strategy, Entrepreneurship & Operations
    Faculty Insights
    • Faculty Insights
    • To Succeed in the Workplace, be Humble
    • US Companies Have to Start Talking About Climate Change Under New SEC Rule
    • Plasma Donations: A Financial Lifesaver and an Ethical Dilemma
    • Facts Ignored: The Truth is Flexible When Falsehoods Support Political Beliefs
    • How the ‘Blockbuster Effect’ Boosts Some Crowdfunding Campaigns
  • Alumni

    Alumni

    Remember your defining moments at Leeds?

    Koelbel Building CU Boulder
    Get Involved
    • Get Involved
    • Attend Alumni Events
    • Volunteer or Join a Board
    • Virtual Programs
    • Stay Connected
    Share Our Impact
    • Share Our Impact
    • Amplify Leeds News
    • Business at Leeds Magazine
    • Alumni Spotlight
    Support Our Students
    • Support Our Students
    • Give Advice
    • Mentor
    • Hire a Student
    • Host Internships
    • Host Micro-Internships
    • Host Career Exploration Treks
    Give Back
    • Give Back
    • Leeds Fund for Excellence
    • Invest In Leeds Future
    • ODA Corporate Partnerships
    • Leeds Scholars Scholarships
    Alumni Resources
    • Alumni Resources
    • Alumni Career Resources
    • Request a Transcript
    • CU Boulder Alumni Association Website
    • Update your Contact Information
  • Centers

    Important Bridges to our Business Community

    Burridge Center for Finance
    • Burridge Center | Home
    • Resources
    • Programs
    • Conference
    • Treks
    Center for Ethics and Social Responsibility
    • CESR | Home
    • Student Opportunities
    • Events
    • Insights and News
    • Certificate in ESG Strategy
    Michael A. Klump Center for Real Estate
    • Klump Center Home Page
    • Academics
    • Co-Curricular Offerings
    • Events
    • Faculty, Staff, and Board
    • Research
    • Podcast & Center News
    Deming Center for Entrepreneurship
    • Deming Center Home Page
    • Entrepreneurship Certificate
    • Events
    • High Growth Venture Fellowship
    • News and Stories
    Research Centers of Excellence
    • Research Centers of Excellence
    • Business Research Division
    • Center for Research on Consumer Financial Decision Making
  • News
  • About

    About Leeds

    Transforming the future of global business

    Koelbel Building CU Boulder
    About
    • Mission, Vision and Values
    • Rankings and Pride Points
    • History
    • DE&I
    • Meet Our Dean
    • Organizational Chart
    Life at Leeds
    • Graduate Students
    • Undergraduate Students
    • Alumni
    • Corporate Partners & Recruiters
    • Faces of Leeds
    Resources
    • Map, Directions and Parking
    • Faculty and Staff Directories
    • Employment Information
    • Contact Us
    News and Commentary
    • Business at Leeds Magazine
    • Leeds Business Insights Podcast
    • Business and Engineering Expansion: The Rustandy Building
    • News
  • Current Students (site)
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  • Corporate Partners
  • Hire Students
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Why Simple Products Aren’t Always the Best Purchases

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