Faces of Leeds

Leeds is a special place because of our community of visionaries who see the world as it can be. They come from all kinds of backgrounds, places and experiences—they’re risk-takers, trailblazers and original thinkers.

Faces of Leeds and Snapshots celebrate the dynamic individuals who contribute to and embody the mission, vision and values of Leeds. And they’re doing what it takes to make a difference in the world. Know someone with an incredible story? Tell us!

Ying Zeng

Ying Zeng, Assistant Professor of Marketing

Blind boxes, five‑star reviews and irrational choices: Ying Zeng turns all the little quirks of everyday buying—including her own—into powerful research about how we really make decisions.

Meet Ying

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Faces of Leeds Snapshots

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