Headshot of Amit Bhattacharjee
Associate Professor

Koelbel 446

Amit Bhattacharjee is an Associate Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. He earned his Ph.D. in Marketing from The Wharton School, University of Pennsylvania. Prior to joining Leeds, he served as an Associate Professor at INSEAD, an Assistant Professor at Erasmus University, and a visiting scholar at New York University and Dartmouth College.

Amit's research investigates how moral psychology shapes consumers' marketplace judgments and behaviors. Current topics of interest include lay economic reasoning, perceptions of inequality and market fairness, judgments about the relationship between morality and job performance, symbolic consumption and signals of consumer and producer authenticity, and perceptions of consumer welfare and well-being. He spends much of his personal and professional life in a state of confusion about which moral standard to apply in any given situation.

His work has appeared in several top business and psychology journals (such as Journal of Consumer ResearchOrganizational Behavior and Human Decision ProcessesHarvard Business ReviewJournal of Personality and Social Psychology, and Journal of Experimental Psychology: General), and is regularly covered by global media outlets (such as New York Times, Wall Street JournalWashington PostAtlantic, and NPR). Amit’s research was recognized with the Journal of Consumer Research Best Article Award in 2017, and he was selected as a Marketing Science Institute Young Scholar in 2019.