Joe Gladstone
Assistant Professor
Marketing • Center for Research on Consumer Financial Decision Making

I investigate what drives people's financial decisions with the ultimate goal of improving how society thinks and interacts with money. My research analyzes real-world spending decisions digitally recorded through bank accounts. I match this with detailed psychological profiles of account users to understand what drives these decisions.

I was named by Forbes magazine on their 30 Under 30 list in Finance. My research has been published in leading academic journals, including Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science and Journal of Personality and Social Psychology. I'm also a regular guest on BBC World News, and other TV and radio outlets, where I discuss topics related to consumer behavior.

I completed my PhD on financial decision-making at the University of Cambridge and was the Fox Fellow at Yale University. Before this, I completed Masters degrees in psychology and management at the Universities of Oxford and Cambridge. At Leeds, I teach courses on consumer behavior with a focus on behavioral economics, choice architecture ("nudges"), psychographics and data analysis.

Education - undergraduate, master's, PhD Institutions:

PhD, University of Cambridge
MPhil University of Cambridge
MSc University of Oxford