Leeds Business Power Breakfast Series

 The Leeds Business Power Breakfast is a series showcasing faculty research and industry expertise for real-world application.

Upcoming Event: "Do Customers Want Purpose or Connection?"

Tuesday, May 16, 2023 from 8 a.m. - 9:30 a.m. MT at KPMG Denver

Companies are increasingly focused on building meaningful relationships with their customers, and often they do so by emphasizing their purpose. But is purpose what customers want? In this presentation we will walk through research suggesting that consumers are less willing to pay for meaning than we might expect, but when they do find meaning in the marketplace, it is tied to connection. Together, we'll explore implications of these patterns for the better business movement.

Join us for a presentation by Lawrence Williams, associate professor of Marketing at the Leeds School of Business. In his research, Dr. Williams examines the subtle influence of environmental cues on consumer behavior, the impact of psychological distance on consumers’ emotional judgments, and the mechanisms of self-regulation and self-control.  His research has been published in the Journal of Consumer Research, Psychological Science, and Science, amongst other outlets. 

RSVP Here

Past presenters and presentations topics include:

  • Janet Bercovitz, Does Who Signs the Check Matter? Venture Philanthropy and Academic Research Agreements
  • Ovunc Yilmaz, Data-Driven Sports Ticket Pricing
  • Rico Bumbaca, Scalable Target Marketing with Big Data
  • Tony Tong, How do platform companies orchestrate a digital ecosystem?
  • Sabrina Volpone, What Does Diversity Mean to You?
  • Tony Cookson, Social Media, Echo Chambers and Investing
  • Clare Wang, Earnings Season and Election Day.
  • David Eargle, Information Security Management in 60 minutes: How to increase your security posture
  • Peter McGraw, Shtick to Business: What the Masters of Comedy Can Teach You About Taking Chances, Standing Out, and Building A Serious Career
  • Liu Liu, Visual Listening In: Extracting Brand Image Portrayed on Social Media
  • Roberto Caccia, Risk Management Before, During and After the Financial Crisis
  • Donald Lichtenstein, Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings
  • Melissa Schilling, Quirky: The remarkable story of the traits, foibles, and genius of breakthrough innovators who changed the world
  • Sarah Zechman, Executive Overconfidence and the Slippery Slope to Financial Misreporting 
  • Thomas Thibodeau, Interest Rates and Investment: Evidence from Commercial Real Estate
  • Gregg Macaluso, Where is the Supply Chain? Supply Chain design for the web-enabled consumer of this era
  • David Hekman, How can we get the full benefits of workplace diversity and avoid its costs?
  • Mark Meaney, Business Education in a VUCA World
  • Alan Jagolinzer, Perspectives on IFRS Convergence and Evidence from Research in Asset Fair Value Estimates Reporting
  • Meg Campbell, What Makes Things Cool?
  • Ray Johnson, A Crowdfunding Primer
  • Stefanie Johnson, Hooked on a Feeling? Understanding the Role of Emotions at Work ​
  • Laura Kornish, The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis
  • Manuel Laguna, Global Initiatives
  • Donnie Lichtenstein, Price, Brand Name or Online Ratings? The True Indicator of High-Quality Products
  • John Lynch, Consumer Financial Decision Making
  • Sharon Matusik, Internationalization of US Venture Capital Firm
  • Peter McGraw, Cracking the Humor Code
  • Page Moreau, Fostering Creativity
  • Richard L. Wobbekind, Colorado's Economy & Energy Economics
  • Jeffrey York, The Emergence of Wind Energy

We are always looking for hosts to sponsor a Leeds Business Power Breakfast at a unique location in the Denver area.  Please contact LeedsAlumni@colorado.edu if you have a space you'd like to share with other Leeds Buffs.