Margaret C. (Meg) Campbell

Meg Campbell - Marketing
Associate Dean for Graduate Programs • Professor
Office of the Dean • Center for Research on Consumer Financial Decision Making • Marketing

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Biography

Professor Campbell is currently the President of the Association for Consumer Research, Associate Editor for the Journal of Marketing Research, and is co-editing the Journal of Consumer Psychology Special Issue on Marketplace Morality.

Dr. Campbell received her A.B. in psychology and economics, with honors, at Stanford University, where she earned entrance to Phi Beta Kappa. She later returned to Stanford to earn her Ph.D. in marketing at the Graduate School of Business. She was a member of the faculty at the Anderson Graduate School of Management at UCLA from 1992-2000.

Professor Campbell’s research focuses on questions of how consumers interpret the marketplace and consumers’ responses to companies and brands. Her research has been published in several journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Personality and Social Psychology Bulletin. She currently serves as an Associate Editor for the Journal of Marketing Research, and is past Associate Editor for the Journal of Consumer Research. She also serves on the editorial review boards of the Journal of Marketing, Journal of Retailing, and the International Journal of Research in Marketing.

Professor Campbell teaches in the undergraduate, MBA, and Ph.D. programs. She has taught classes on advertising and promotion, integrated marketing communications, brand management, consumer behavior/psychology, and principles of marketing.

Education

  • Ph.D., Marketing, Stanford University
  • AB, Stanford University