Margaret C. Campbell is professor of marketing at the Leeds School of Business, University of Colorado Boulder.
Professor Campbell received her A.B. in psychology and economics, with honors, at Stanford University, where she earned entrance to Phi Beta Kappa. She later returned to Stanford to earn her Ph.D. in marketing at the Graduate School of Business. She was a member of the faculty at the Anderson Graduate School of Management at UCLA from 1992-2000.Professor Campbell’s research focuses on questions of how consumers interpret the marketplace and how their interpretations influence their responses to companies and brands.
Her research has been published in several journals including the Journal of Consumer Research, the Journal of Marketing Research, and the Personality and Social Psychology Bulletin. She currently serves as an Associate Editor for the Journal of Consumer Research, and serves on the editorial review boards of the Journal of Marketing, Journal of Retailing, and the International Journal of Research in Marketing.
Professor Campbell teaches in the undergraduate, MBA, and Ph.D. programs. She has taught classes on advertising and promotion, integrated marketing communications, brand management, consumer behavior/psychology, and principles of marketing.