The Future of Business
is With Women
Looking back, 2020 was not “the year of the woman.” After decades of steady gains in the business world, the pandemic seemed to halt women’s momentum. Working mothers attempted an incredible juggling act to balance career, homeschooling and childcare—a losing battle for many. And overall, women lost more jobs than men during COVID. Some say the “shecession”—the lopsided impact of the recession on women—set them back by years.
But despite the hardships of COVID, emerging trends reveal a brighter future. Take the evolution of company culture. Once characterized as cutthroat or competitive, more workplaces are becoming supportive environments where leaders embrace empathy, diversity and inclusion—skills women tend to excel at. The result? Profits increase, retention improves, and brands flourish.
As women’s aptitudes grow in demand, Leeds has seen a steady rise in women applicants and built programming to support their success. For example, the End the Gap initiative is a unique value proposition of empowerment, mentorship and community for women.
More than ever, the COVID era underscored the need for agile leaders who can embrace change and adapt to new ways of working. As more companies realize the tangible impact of talented women, what other trends do we see shaping the future of women in business?
- Relational leadership will gain popularity. Empathy and inclusion will be valued in driving profits and growth.
- Women will start more businesses. With more women business graduates, funding options, and role models, women-owned businesses will expand.
- Companies will build diverse management teams. Companies motivated to improve business performance will have more women at the top.
- Women will rise in tech. In 2020, UNESCO predicted “the STEM future is female,” as talented women begin to turn the tide in tech.
- B2B sales roles will shift to women. As more customers go virtual, companies will seek stronger relational skills from salespeople, which can favor women with these strengths.