Published: Dec. 11, 2018

What's the secret?

Over the past four years, American colleges and universities have struggled to recruit MBA students. A 2018 survey conducted by the Graduate Management Admissions Council (GMAC), the nonprofit that oversees the GMAT examination, noted that applications to U.S. MBA programs declined by 7% this year. 

However, despite this decline, the University of Colorado Boulder’s Leeds School of Business, is actually seeing an increase in applications and enrollment for their MBA programs. In 2018, Leeds experienced a 10% jump in MBA applications and an 11% boost in enrollment. 

Even the most prestigious business schools, previously unaffected by the national decline, were unable to buck the trend in 2018, according to the Financial Times

What is Leeds doing differently? 
According to MBA students surveyed by Leeds, traditional advantages of the MBA, like networking opportunities and career advancement are just as important as applicants’ values, goals and quality of life. Both Boulder and Denver are exploding with venture capital and startup opportunities, and Leeds provides a pipeline of talent directly into local business communities, particularly with its new high-growth venture fellowship for select MBA students piloted this year. Learn more about what Leeds is doing differently.