Provost Professor of Marketing Meg Campbell receives Honorable Mention for the C.W. Park Award for Outstanding Contribution

Leeds' Provost Professor of Marketing Meg Campbell and her three coauthors, Kenneth Manning and Hannah Manning from Colorado State University and Bridget Leonard from Purdue-Fort Wayne University, recently received honorable mention for the C.W. Park Award for Outstanding Contribution in the Journal for Consumer Psychology.

The award, named donor C.W. Park, recognizes the best work published in JCP in a given year/volume. There are only two articles recognized each year: the award winner and the honorable mention (runner-up), which is a distinguished honor in itself. Both this year’s award and honorable mention came from Volume 26 of JCP from 2016.

Dr. Campbell and her coauthors submitted "Kids, cartoons, and cookies; Stereotype priming effects on children's food consumption," which evaluates the effect of overweight cartoons' impact on children's tendency to gravitate toward low-nutrient foods, thereby activating an overweight stereotype. This is an exceptional contribution to the consumer psychology field, in which Dr. Campbell has done extensive work. Campbell has also conducted similar research that explores how consumers’ knowledge about other people can influence consumption decisions.

Dr. Campbell’s work has been published in a variety of journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Personality and Social Psychology Bulletin. She is also currently Editor of the Journal for Consumer Research. Read more about Dr. Meg Campbell.