Margaret C. Campbell is the Provost Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. She has undergraduate degrees in psychology and economics (Honors, Phi Beta Kappa) from Stanford University and a Ph.D. from the Stanford Graduate School of Business. She served as Interim Associate Dean of Graduate Programs and Associate Dean of Strategic Initiatives at the Leeds School of Business.
Professor Campbell’s research focuses on consumers as “intuitive psychologists” who wonder and make inferences about what they see in the marketplace. She examines when and how consumers consider the reasons for companies,’ brands’, and other consumers’ behaviors. She has examined consumers’ inferences of companies’ pricing decisions and branding and persuasion efforts. Additional research explores how consumers’ knowledge about other people (for adults) and cartoon characters (for kids) can influence consumption decisions. Recent research shows that interpretation of their own behaviors biases consumers’ perceptions of their goal progress. Her research has been published in a variety of journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Personality and Social Psychology Bulletin.
Professor Campbell is currently Editor of the Journal for Consumer Research (three-year term beginning January 2018). She is completing a three-year term as President-Elect, President, and Past-President of the Association for Consumer Research. She has served as an Associate Editor at the Journal of Marketing Research and (2014 – 2018) and for the Journal of Consumer Research (2011 – 2014). She has been a member of the editorial review boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Retailing, and the International Journal of Research in Marketing.