Master's in Business Analytics Curriculum
The one-year MS Business Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic business decisions, our coursework integrates customer analytics with operations research, business analytics, computer science and statistical methods. Students may customize their course selection by specializing in decision science or healthcare analytics. This technical, quantitative and statistically intensive curriculum prepares students to excel in the field of business analytics.
Gain three critical skills by graduation:
1. How to capture and analyze complex structured and unstructured data sets.
2. How to develop your intuition about where business value can be found and articulate it to leadership.
3. How to deliver quantitative analysis in a format that C-suite executives can understand and use.
Curriculum Overview
Core Business Analytics Courses
(all courses are 3 credits)
Summer B (6 Credits - 2 Courses):
MSBC 5070 Survey of Business Analytics
MSBX 5410 Fundamentals of Data Analytics
Fall (12 Credits - 4 Courses):
MSBC 5180 Machine Learning in Python
MSBX 5405 Structured Data Modeling & Analysis
MSBX 5415 Advanced Data Analytics
1 Elective
Spring(15 Credits - 5 Courses):
MSBX 5190 Modern Artificial Intelligence
MSBX 5420 Unstructured & Distributed Data Modeling & Analysis
MSBC 5490 Experiential Projects Class
2 Electives
33 Total Credits for the MS Business Analytics Degree
Elective Courses
Students may focus their studies by selecting a track. They may also choose to not select a track, and take a mix of electives.
Decision Science Track Elective Courses
MSBC 5680 Optimization Modeling (Fall)
MBAX 6843 Supply Chain Analytics (Spring)
MBAX 6410 Process Analytics (Spring)
Healthcare Analytics Track Elective Courses
NURS 6286 Foundation of Healthcare Informatics (Fall)
NURS 6290 Information Systems Life Cycle (Spring)
MSBX 5425 Healthcare Analytics (Spring)
Marketing Analytics Track Elective Courses
MBAX 6330 Market Intelligence (Fall)
MSBX 5320 Digital Advertising (Spring)
MSBX 5310 Customer Analytics (Spring)
2026 Orientation and Start Dates:
- Online Python Bootcamp – June 15, 2026
- Mandatory All Student Orientation – July 1-6, 2026
- Program Start – July 7, 2026
*dates are subject to change
Curriculum Overview
Summer B Term - 6 credits
(June to July)
Designed as an introduction to Business Analytics, which considers the extensive use of data, methods and fact-based management to support and improve decision making. This course will cover the fundamentals of data structures, transformations and visualizations as well as string manipulation. The class will be built on heavy hands-on coding; it will introduce and subsequently involve extensive use of Python.
Learn how to utlize AI as a tool for learning, doing stats and unlocking data insights in this course. The course willl also show how AI can support analysis with problem solving, probability, distributions, statistcal inference, regression analysis using relevant case studies.
Fall Term - 12 credits
(August to December)
This course will use platforms like Google Big Query, Tableau and Snowflake to learn entity relationship diagrams, relational schema mapping, SQL, normalization, data visualization and privacy/security.
This course introduced predictive analytics, supervised and unsupervised segmentation, discriminant functions, overfitting and evaluating and improving time series in machine learning.
Use AI-assisted coding methods while learning langauge chains, flow design, multimodal LLMs, reasoning, efficient tuning and tools for model deployment using team-based projects.
Track-Specific Electives
MBAX 6331 Market Intelligence
Learn methods for quantitiave and qualitiative analysis, sampling, causality, regression, customer lifetime value (CLV), and model-driven analysis using R
NURS 6286 Foundations of Healthcare Informatics
Use Open AI tools as you learn about the core conceps in healthcare including health IT for safety, quality, consumer-centered care and efficiency.
MSBC 5680 Optimization Modeling
Using Python and Excel you will learn linear programming and how to evaluate for sensitivy analysis and applications. The course also covers how to solve optmization and network models and apply it to large-scale modeling.
MSBX 5417 Fundamentals of AI for Business
Learn about networks, sets, functions, logic, probability expectations, decision theory, correlation vs. causation optimization, vectors, matriices, finite state machines, game theory and feedback loops.
Spring Term - 15 credits
(January to May)
Using tools like R, Python and Big Query you will evaluate a full project lifecycle from understanding business and data, prepartion, data cleanup, data modeling, evaluation, financial analysis and economic impact using data-driven insights and storytelling.
This course dives into tools like Spark for streaming analysis, cloud computing with AWS, and managing databases and distributed computing with tools like Databricks.
Learn an overview of Generative AI and LLMs used for deep learning and reinforcement learnings and how to interpret and explain AI, while diving into the ethical components of AI.
Track-Specific Electives
MSBX 5310 Customer Analytics
Learn linear modeling, regrression analysis, perceptual maps, cluster analysis, customer evalution, retention and optimizing a marketing mix model.
MSBX 5320 Digital Advertising
Learn a deep dive into digital advertising including digital campaigns, search, display, programmitic and how to read and interpret data in digital advertising.
NURS 6290 Information Systems Lifecycle
Get an intro to IS Dev including the planning, analysis, design, implementation and evaluation.
MSBC 5425 NLP for Healthcare Analytics
Learn NLP foundations, biomedical search engines, measuring population health, googling symptoms, doctor visit summaries, chatbot traige using Python.
MBAX 6843 Supply Chain & Operations Analytics
Learn how to operationalize the supply chain including forecasting, sales, operating planning, waiting time analytics, inventory planning, supply contracts, risk pooling and strategic capacity management.
MBAX 6410 Process Analytics
This course identifies tools for process design to manage process flows, queing systems, simulation modeling and optmization, culminating in a class project to demonstrate learnings.
MSBX 5419 Agentic AI
Learn how to build agentic AIs from the ground up setting goals, intent, autonomy to develop the architecture, tools, prompt planning to build agentic AIs for business ops that are evaluated on the success and ethics in agents.
MBAX 6420 IT & Business Strategy
Make data-driven strategy decisions using business models and managing areas of digital transformation, infrastructure and and emerging technologies.





