Shuxian Yan
- PhD - Student
- MARKETING
Shuxian Yan is a PhD student in Marketing at the Leeds School of Business, University of Colorado Boulder. Prior to joining Leeds, Shuxian earned an MRes in Business and Finance from Universidad Carlos III de Madrid, where she worked as a research assistant on projects in organizational behavior and consumer behavior. Her research focuses on consumer financial decision making, with an emphasis on how individuals navigate complex choices and how to support better decision-making among lower-income groups.