Jeffrey G. York
Associate Professor • Research Director
Strategy, Entrepreneurship and Operations • Deming Center for Entrepreneurship

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Jeffrey G. York is an Associate Professor of Strategy and Entrepreneurship, Research Director for the Deming Center for Entrepreneurship, and Shane Faculty Scholar at the University of Colorado, Boulder. He received his PhD from the Darden School of Business at the University of Virginia. Professor York’s teaching and research are focused on environmental entrepreneurship, the simultaneous creation of ecological and economic goods. He is interested in how and why entrepreneurs create new products, services, and industries that reduce environmental degradation. He teaches classes in business planning, entrepreneurial thinking and environmental ventures at the undergraduate, MBA and PhD levels. Professor York has published research in journals such as the Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, Organization Science, and Strategic Management Journal. He serves as a Field Editor for the Journal of Business Venturing and on the editorial boards of the Academy of Management Journal, Entrepreneurship Theory & Practice, and Strategic Entrepreneurship Journal.


Published Papers

York, Jeffrey G., Siddharth Vedula, and Michael J. Lenox. 2017. “It’s Not Easy Building Green: The Impact of Public Policy, Private Actors, and Regional Logics on Voluntary Standards Adoption. ” In Press, Academy of Management Journal.

Conger, Michael, Jeffery S. McMullen, Brian Bergman, and Jeffrey G. York. 2017. Category Membership, Identity Control, and the Reevaluation of Prosocial Opportunities. ” In Press, Journal of Business Venturing.

* Wry, Tyler and Jeffrey G. York. 2017. “An Identity-Based Approach to Social Enterprise.” Academy of Management Review, 42(3): 437-460.

York, Jeffrey G., Timothy J. Hargrave and Desiree F. Pacheco. 2016. “Converging Winds: Logic Hybridization in the Colorado Wind Energy Field.” Academy of Management Journal,  59(2); 579-610.

York, Jeffrey G., Isobel O’Neil and Saras Sarasvathy. 2016. “Exploring Environmental Entrepreneurship: Identity Coupling, Venture Goals, and Stakeholder Incentives.” Journal of Management Studies, 53(5): 695-737.

Pacheco, Desiree F., Jeffrey G. York, and Timothy J. Hargrave. 2014. “The Co-evolution of Industries, Social Movements and Institutions: Wind Power in the United States.” Organization Science,  25(6): 1609-1632.

York, Jeffrey G. and Michael J. Lenox. 2014. “Socio-Cultural Determinants of De Novo Versus De Alio Entry in Emerging Industries.” Strategic Management Journal,  35(13): 1930-1951.

Sarasvathy, Saras D., Suresh Bhagavatula, Jeffrey G. York, and K. Kumar. 2014. “An Effectual Approach to International Entrepreneurship: Overlaps, Challenges and Proactive Possibilities.” Entrepreneurship Theory and Practice,  38(1): 71-93.

York, Jeffrey G., Saras D. Sarasvathy, and Andrew C. Wicks. 2013. “Dialogue: An Entrepreneurial Perspective on Value Creation in Public-Private Ventures.” Academy of Management Review,  38(2): 307-309.

York, Jeffrey G. and S. Venkataraman. 2010. “The Entrepreneurship-Environment Nexus: Uncertainty, Innovation and Allocation.” Journal of Business Venturing, 25(5): 449-463.

*Meek, William R., Desiree F. Pacheco, and Jeffrey G. York. 2010. “The Impact of Social Norms on Entrepreneurial Action: Evidence from the Environmental Entrepreneur Context.” Journal of Business Venturing, 25(5): 493-509. *Equal authorship.

Pacheco, Desiree F., Jeffrey G. York, Thomas J. Dean, and Saras D. Sarasvathy. 2010. “The Co-Evolution of Institutional Entrepreneurship: A Tale of Two Theories.” Journal of Management, 36(4):974-1010.

York, Jeffrey G. 2009. “Pragmatic Sustainability: Translating Environmental Ethics into Competitive Advantage.” Journal of Business Ethics, 85(1): 97-109. de Colle, Simone and Jeffrey G. York. 2009.