Can you teach consumers to be good with their money?
Dr. John G. Lynch, Senior Associate Dean for Faculty and Research, Ted Anderson Professor of Free Enterprise, Director of the Center for Research on Consumer Financial Decision Making
Americans are shockingly ignorant of the most basic financial facts, like how compound interest affects savings accumulation and the paying down of debt, and what diversification does in investing. Dr. Lynch shares surprising answers about the effects of financial education and financial literacy on consumers’ financial behavior.
Dr. Lynch studies the cognitive psychology of consumer behaviors, consumer financial decision-making, and research methodology. He is one of the ten most published authors in the history of Journal of Consumer Research, and of the 2015 publications tracked by the Web of Science, he was one of the 25 most-cited marketing scholars in the world. Dr. Lynch teaches several undergraduate marketing courses, an MBA elective on the use of market intelligence in business decision-making, and a PhD course on designing experiments in the social sciences.