Leeds Business Insights
Leeds Business Insights November 15, 2018 in Seattle, Washington

Innovative research for real-world impact

Leeds Business Insights is a series of speaking and networking engagements featuring today’s groundbreaking research that shapes tomorrow’s workplace. Come engage with your fellow alumni and our world-renowned faculty as they each share 15-minute thought-provoking and inspirational ways their research impacts business, the workplace and daily life.

RSVP Today

Thursday, November 15, 2018

6:00 – 8:00pm PST
$15 registration fee
Appetizers & drinks will be provided

Madison Centre
920 5th Ave.
Seattle, WA 98104

Program overview
6:00pm: Registration and networking
6:30pm: Program begins
7:30pm: Networking continues

Meg Campbell Leeds Business Insights Seattle

How and for whom does the progress bias limit success

Dr. Margaret (Meg) C. Campbell, Provost Professor

While consumers spend time and attention on setting and trying to reach goals, they are surprisingly poor at achieving important goals, such as getting to a healthy weight or saving for a comfortable retirement. Dr. Campbell will share her research on “the progress bias,” the type of consumer who is more likely to have the bias, and how this bias interferes with success goal pursuit.

Professor Campbell’s research focuses on consumers as “intuitive psychologists” who wonder and make inferences about what they see in the marketplace, including exploration of how consumers’ knowledge about other people (for adults) and cartoon characters (for kids) can influence consumption decisions. Recent research shows that interpretation of their own behaviors biases consumers’ perceptions of their goal progress. Her research has been published in a variety of journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Personality and Social Psychology Bulletin.


Ryan Lewis Leeds Business Insights Seattle

Disaster on the Horizon: The Price Effect of Sea Level Rise

Dr. Ryan Lewis, Assistant Professor of Finance

If emissions are not curbed, NOAA projections indicate that over one trillion dollars of coastal residential real estate will experience daily tidal flooding by 2100.  Are homebuyers aware of sea level rise (SLR) risk and do they demand a discount for facing it? Dr. Lewis’ research finds that, all else equal, houses exposed to future SLR risk trade at a lower price today.  

Ryan primarily researches the way markets price risk, with particular focus on low probability or log term events such as default or climate change. He has studied the way real estate and municipal bond markets price future sea level rise and has investigated the relationship between bankruptcy outcomes such as recovery rates, defaulted bond returns, and post emergence distributional efficiency to the influence of specialist distressed investors and the institutional foundations that govern US bankruptcy courts. He previously worked in the macroeconomics division at the NY Fed and remains an active member of the CFA.
John Lynch Leeds Business Insights Seattle

Can you teach consumers to be good with their money?

Dr. John G. Lynch, Senior Associate Dean for Faculty and Research, Ted Anderson Professor of Free Enterprise, Director of the Center for Research on Consumer Financial Decision Making

Americans are shockingly ignorant of the most basic financial facts, like how compound interest affects savings accumulation and the paying down of debt, and what diversification does in investing. Dr. Lynch shares surprising answers about the effects of financial education and financial literacy on consumers’ financial behavior. 

Dr. Lynch studies the cognitive psychology of consumer behaviors, consumer financial decision-making, and research methodology. He is one of the ten most published authors in the history of Journal of Consumer Research, and of the 2015 publications tracked by the Web of Science, he was one of the 25 most-cited marketing scholars in the world. Dr. Lynch teaches several undergraduate marketing courses, an MBA elective on the use of market intelligence in business decision-making, and a PhD course on designing experiments in the social sciences.