The area of emphasis in Business Analytics focuses on the exciting and fast-growing field of big data. This interdisciplinary area of emphasis teaches students how to translate data into strategic business decisions. The coursework integrates marketing and customer analytics with operations research, information management, and statistical methods. This technical, quantitative and statistically intensive curriculum prepares students to excel in the field of business analytics.

Business Analytics Track Career and Advising Guide

Four-Year Plans

Career Opportunities

After completing the Business Analytics area of emphasis, students find opportunities that may depend on the chosen elective courses. Examples of positions and career opportunities for graduates with business analytics knowledge and skills include Management Consultant, Data Analyst, Market Research Analyst, Project Manager, Operations Manager, and Supply Chain Manager.


You can find academic policies for Leeds School of Business by visiting our Academic Advising academic requirements page.