Surveys are one of the primary vehicles for collecting the information businesses need. Done right, surveys can reduce new product and other risk; generate insights about employees, customers, and markets; and align PR, advertising, and other communications programs with target constituencies. Done poorly, they can derail strategy and generate misguided marketing, customer service, and communications plans.

For assistance in conceptualizing, designing, administering, and analyzing a broad-based survey, contact the Business Research Division via

Internal Surveys

For internal Leeds Surveys, log in to Qualtrics to design, edit, and administer your survey. For survey assistance, contact Technology Services at