Research

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this year’s winner of the Kahle Family Research Award at Leeds. Rico Bumbaca , an assistant professor of marketing at Leeds, is the...

Entrepreneurs and startups are increasingly turning to digital platforms nowadays, whether it is about creating a new platform (think Snapchat or TikTok), or providing product offerings and soliciting ideas on an existing platform. Entrepreneurs and startups are increasingly turning to digital platforms nowadays, whether it is about creating a new...

World-renowned expert talks political deadlock and analytical advances in virtual talk with Leeds community

Harvard Business Review by Daitian Li, Tony W. Tong, and Yangao Xiao Tony W. Tong, a professor of strategy & entrepreneurship in the Leeds School of Business, co-authored an article discussing China’s stunning progress in the AI industry. However, according to Tong and his co-authors, the conditions that helped China...

A strong sense of self is a positive indicator in the future growth, success and sustainability of entrepreneurial ventures, new research shows. A recent study by Leeds Associate Professor of strategy and entrepreneurship, Jeff York and co-authors Isobel O'Neila, associate professor in entrepreneurship and innovation from the Nottingham University Business...

Garcia’s study was chosen for its significant contribution to the study of finance. Burridge Endowed Chair in Finance Dr. Diego Garcia’s Asymmetric Information and the Pecking (Dis)Order will be featured as Editor’s Choice in The Review in Finance, a leading academic journal recognized for publishing cutting-edge research on financial economics...

Assistant Professor Joe Gladstone and co-authors Dr. Heather Kappes of the London School of Economics and Dr. Hal Hershfield of UCLA’s Anderson School of Business recently had their new paper " Beliefs About Whether Spending Implies Wealth, " accepted by the Journal of Consumer Research . According to the authors,...

Leading scholar of management theory and innovation set to lead prestigious organization after selection from peers. Dr. Jeffrey J. Reuer, Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship was elected to serve as the next Deputy Dean of the Fellows of the Strategic Management Society (SMS) during the SMS’...

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic uncertainty created during a global pandemic. Concerns about financial security versus “compensatory consumption” during times of crisis are expected and often...

Johnson’s work on bringing diversity into the workplace disrupted hiring practices at NASA’s Hubble Telescope—virtually eliminating interviewer bias and increasing the number of diverse hires in a traditionally masculine field. Dr. Stefanie K. Johnson, associate professor and author of this year’s Wall Street Journal bestseller Inclusify, received NASA’s prestigious 2020...