Data targeting Rico Bambuca

Making Better Use of Big Data in Marketing

May 6, 2021

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this year’s winner of the Kahle Family Research Award at Leeds. Rico Bumbaca , an assistant professor of marketing at Leeds, is the...

Is China Emerging as the Global Leader in AI?

Is China Emerging as the Global Leader in AI?

Feb. 18, 2021

Harvard Business Review by Daitian Li, Tony W. Tong, and Yangao Xiao Tony W. Tong, a professor of strategy & entrepreneurship in the Leeds School of Business, co-authored an article discussing China’s stunning progress in the AI industry. However, according to Tong and his co-authors, the conditions that helped China...

Meg Campbell Research on Consumer Crisis 2021

Establishing a Framework for Future Research on Consumer Response to Crises

Jan. 12, 2021

A conversation at a conference prompts an ethos for using research to help during the pandemic. At a consumer psychology conference in southern California early last March, Dr. Margaret (Meg) Campbell and her fellow colleagues noticed a distinct shift happening in academia and the rest of the world. As universities...

Jeff York study on leadership

Authenticity is Key Factor in Founders’ Sustainable Startups

Jan. 5, 2021

A strong sense of self is a positive indicator in the future growth, success and sustainability of entrepreneurial ventures, new research shows. A recent study by Leeds Associate Professor of strategy and entrepreneurship, Jeff York and co-authors Isobel O'Neila, associate professor in entrepreneurship and innovation from the Nottingham University Business...


Broadening Our Perceptions of Education With Technology

Nov. 18, 2020

Instructional methods for conveying concepts virtually may not be as limited as we think. In the third annual Teaching Excellence Distinguished Speaker presentation this month, Leeds welcomed University of Colorado Boulder Professor of Computer Science Dr. Clayton Lewis to discuss new representations in education as they relate to remote learning...


Boosting the Next Generation of Colorado CPAs

Nov. 16, 2020

Five Leeds accounting students receive COCPA scholarships Of the academic scholarships the Educational Foundation of the Colorado Society of CPAs (COCPA) awards to highly qualified Colorado students annually, five were received by Leeds students this year. The COCPA is currently the only not-for-profit professional association dedicated to supporting CPAs in...


New Research by Dr. Diego Garcia Selected as Editor’s Choice in Leading Financial Journal

Nov. 10, 2020

Garcia’s study was chosen for its significant contribution to the study of finance. Burridge Endowed Chair in Finance Dr. Diego Garcia’s Asymmetric Information and the Pecking (Dis)Order will be featured as Editor’s Choice in The Review in Finance, a leading academic journal recognized for publishing cutting-edge research on financial economics...

Joe Gladstone Research

Gladstone’s Research on Beliefs, Spending and Wealth Accepted by the Journal of Consumer Research

Nov. 10, 2020

Assistant Professor Joe Gladstone and co-authors Dr. Heather Kappes of the London School of Economics and Dr. Hal Hershfield of UCLA’s Anderson School of Business recently had their new paper " Beliefs About Whether Spending Implies Wealth, " accepted by the Journal of Consumer Research . According to the authors,...

Jeff Reuer

Reuer Elected Deputy Dean of Fellows for the Strategic Management Society

Nov. 10, 2020

Leading scholar of management theory and innovation set to lead prestigious organization after selection from peers. Dr. Jeffrey J. Reuer, Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship was elected to serve as the next Deputy Dean of the Fellows of the Strategic Management Society (SMS) during the SMS’...

Fake news

New Study Examines How Fake News Impacts Consumer Behavior

Oct. 22, 2020

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic uncertainty created during a global pandemic. Concerns about financial security versus “compensatory consumption” during times of crisis are expected and often...