In an era where big data grows bigger every day, businesses need savvy employees who know how to sift through it all and identify what really counts. From the 3.5 billion Google searches to the 2.5 quintillion bytes of data created per day—data and the opportunities it presents for businesses are everywhere. And that is not even including cloud storage, online banking and investing, games, movies, and more. 

According to a report by the McKinsey Global Institute, a significant and pressing challenge facing companies and policy makers is the shortage of analytical and managerial talent necessary to make the most of big data. This demand has increased the need for advanced training in data science that the increasingly popular master’s in business analytics can provide. What’s more, the applications of this specialized training are increasingly varied across industries, making this particular degree helpful for marketers, researchers, operations and financial professionals, among other areas in business.

The data science for business

Having expertise in business analytics gives you the specific edge of being able to bridge an organization’s IT and business executives to understand what is possible with respect to data and advanced analytics. Leeds' rigorous Master's in Business Analytics, with specialized tracks in Marketing & Advertising Analytics, Decision Science and Security Analytics, prepares you to generate, capture and analyze data sets and develop the communication skills you need to deliver your analysis to decision-makers. Your knowledge of analytics will also help you zero in on key insights about a business’ customers, products, markets and operations, optimize business systems and processes, uncover new revenue opportunities, and strategically use data insights to benefit virtually any business’ success. 

An in-demand field with unlimited options to grow

According to Forbes, 51% of C-suite executives at large companies worldwide indicate that analytics will continue to grow in importance for maintaining and growing market share over the next two years. Graduates of business analytics programs therefore, have a wide variety of career options at their fingertips and can earn higher salaries for their expertise. 

Learn more about Leeds’ MS in Business Analytics career success