Cal Duncan

Biography

Calvin P. Duncan is the Associate Professor of Marketing at the Leeds School of Business. He joined the Leeds School faculty in 1981 after serving on the marketing faculty at Washington State University. Duncan served as chair of the Leeds School marketing division for ten years before serving as Associate Dean of Undergraduate Affairs from August 2008-2011.

Duncan received both his Bachelor of Science degree in business and his MBA at the University of Colorado at Boulder. In 1977, he earned his DBA, with a major in marketing and a minor in psychology, from Indiana University in Bloomington, Indiana.

Duncan’s research interests focus on examining the effects of consumers’ market-based beliefs on pre-purchase information search behavior, and on the impact of selected advertising appeals and branding strategies on buyer decision making. He has also written on the critical role that panelbased market intelligence can play in improving firm performance. During his career, Duncan has published articles in numerous academic journals and the Wall Street Journal. He has worked in the telecommunications industry and served as a consultant for several small firms.

Duncan currently teaches courses in marketing strategy in both the undergraduate and MBA programs, and serves on the faculty for the Leeds School’s Colorado University Business Intensive Certificate program (CUBIC). He has received Outstanding Professor of the Year awards from MBA students at both Washington State University and the University of Colorado at Boulder.