Josh Casto is the Executive Director of Marketing and Community Engagement in the Leeds School of Business at the University of Colorado. Over the course of his career in higher education, he has led teams in both centralized and decentralized environments to develop compelling brand platforms and execute creative marketing strategies that are aligned with awareness, recruitment, student success, and advancement priorities. In his role at the Leeds School, Josh partners with stakeholders to implement strategic marketing and communications aimed at positioning the Leeds School of Business as a recognized expert in business education and research. His work includes managing a federated marketing and communications model for the school and leading a best-in-class team that executes integrated internal and external messaging in support of the Leeds brand.
Prior to joining the Leeds School of Business, Josh spent much of his career in marketing and communications for various colleges of business and institutions of higher education including Johnson & Wales University, Colorado State University, and Ohio University. His educational background includes an associate in advertising communications, a bachelor of science in marketing, and an MBA with a concentration in marketing from Regis University.