Executive Certificate in Natural Products: Building and Scaling Healthy Businesses
The week-long course will be team-taught by the world-class faculty of the University of Colorado’s Leeds School of Business and many leading industry practitioners, including current and former natural food and products CEOs. In addition to covering topics such as business finance, sales, marketing, strategy, supply chain management, team building, and ESG, the class will include extensive networking opportunities and treks to local companies. At the end of the program, participants will receive a certificate from CU Boulder’s Leeds School of Business.
Currently we do not have any planned future dates for running the program. Please request information to be alerted when we announce future dates for the program.
Agenda
Management & Leadership
- Opening Remarks and State of the Natural and Organic Industry
- Leadership Lessons from Current and Former CEOs
- Developing a “Diversity, Inclusion and Belonging” Program in Your Company
- Strategies for Hiring and Retention During the “Great Resignation”
Food Systems, Manufacturing and Innovation
- Law & Policy of Food Systems
- Bridging the Gap: Factoring Marketing and Emerging Consumer Concerns into Your Quality System
- Panel: Emerging Certifications
- Design Thinking: A Human Centered Approach to Innovation
Strategy & Analytics
- Statistics and Data Analytics
- Developing a Sales Strategy or Making Decisions Based on Sales Data
Creating and Marketing Brands that Build Trust
- Cut Through the Clutter with Purpose
- Developing a Digital Strategy: How to Take Advantage of Social Media Data
- Marketing to Gen Z
- The New Normal of Grocery Shopping
Finance, Managing Cash and Margin
- The Importance of Margin
- 10 Reasons Investors Pass, Managing Cash
Partners
Grow your Network in Natural Products
With Boulder, CO serving as the backdrop of this program and the epicenter of a growing natural products industry, there is no greater place to build and grow your networks while learning from industry veterans. Taught by a mix of CU Boulder faculty with decades of experience in this product category and industry veterans, this certificate will give you an executive-level education in all business aspects of the natural product industry while expanding your own networks of contacts with your fellow peers.
Leeds has partnered with New Hope Network and Naturally Boulder to design a curriculum and tap into a network that will enable healthy businesses to grow and scale.
Natural Products Expo Virtual Community All-Access members will receive a 25% discount on the Natural Products Certificate Program investment. This discount applies to representatives from brands who have invested in New Hope Network’s yearlong virtual community featuring monthly sessions and networking opportunities for qualified industry members. Representatives from companies who actively participate in other New Hope Network events or products will receive a 10% discount on their Natural Products Certificate Program investment.