Shtick to business: serious lessons from the masters of comedy
Dr. Peter McGraw, Associate Professor of Marketing and Psychology
How does improv improve innovation? What can startups learn from stand-ups? Why should leaders care about comedic timing? You can ask a business school professor who teaches MBAs by day and decodes comedy by night. Drawing on real-world case studies from his global travels to crack the humor code, cutting-edge behavioral economics research, and observation of comedy titans, Dr. Peter McGraw reveals how the habits of the world’s funniest people can help you live a more creative, charismatic, and productive professional life.
Dr. McGraw directs The Humor Research Lab and is the co-author of “The Humor Code: A Global Search for What Makes Things Funny.” His research examines the interrelationship of judgment, emotion and choice, with a focus on the production and consumption of entertainment.