Published: Feb. 23, 2012

BOULDER, Colo. — Today’s installment of “Secrets of Success” is about a young woman who came to Boulder to go to CU, but eventually made the university the first of many of her clients.

Sarah Schupp was thinking about going into the corporate world, but in her junior year she visited Pepsi, and the prospect of working within their guidelines had her thinking of “coloring outside the lines” instead.

This young entrepreneur saw an undeveloped market, and started to develop an idea – and a business. University Parent Media publishes guides for colleges and universities, guides that inform students – and more importantly their parents – about the schools and the towns where they are located.

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