Published: July 18, 2018

A recent study by Andrew Long (University of Colorado-Boulder), Philip Fernbach (University of Colorado-Boulder) and Bart De Langhe (ESADE — Ramon Llull University) in the Journal of Marketing Research is highlighted in an opinion piece published on Market Watch. The article addresses the shortcoming of what we believe we know about a buisiness and how that translates into financial and investing pitfalls. The article is founded on the study Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk by Long, Fernbach and De Langhe.

Read the full article here