In 2015 students pursuing CESR's Socially Responsible Enterprise (SRE) Certificate were introduced to the Marc Prisant and Heidi Heltzel Scholarship for Ethics and Social Responsibility. Among the first three outstanding students awarded was Denver native, Jordyn Johnson.
"Whenever someone believes in me enough to fund my education, I know that what I am doing serves a purpose bigger than myself. I am truly honored to be one of the recipients of the Marc Prisant and Heidi Heltzel Scholarship for Ethics and Social Responsibility, and I hope I can make them proud with my future accomplishments." – Jordan Johnson
When we spoke to Johnson last year she told us about her aspirations to work in the National Football League (NFL) in their community relations department, as well as starting a non-profit aimed at youth development through education and sports.
After graduating in May with a triple emphasis management major focusing on leadership, talent management and operations management, Johnson landed a position with the Denver Broncos as a marketing and sponsorship intern. Her responsibilities include event planning and execution, managing and growing fan databases, and engaging with fans on a regular basis.
"People often get overly excited when I tell them who I work for, so I make it a point to first tell them what I do and why. A mentor of mine once told me that marketing in the sports industry is the ‘business of making memories,’" shared Johnson.
Making sure fans have an enjoyable and memorable experience is a top priority for Johnson. "Whether I'm accompanying a player at an autograph session, running a drill at a Junior Training Camp...I strive to help fans make positive, lasting memories."
The Marc Prisant and Heidi Heltzel Scholarship for Ethics and Social Responsibility
Introduced in spring 2016, the Marc Prisant and Heidi Heltzel scholarship is awarded to at least two students a year who demonstrate dedication to the Center for Education on Social Responsibility (CESR). Although Marc and Heidi never attended CU, they were inspired to start this scholarship through their friendship with Michael Leeds. They applaud the work being done at the Leeds School of Business, specifically at CESR given their passion for social responsibility. Marc and Heidi fund this scholarship with the goal of having it grow over time and motivate future generations through CESR's work.
About Jordyn Johnson
Johnson thanks CESR, specifically her learning through the SRE certificate, for helping her become more aware of the world. She was able to catch up with Heidi Heltzel prior to graduation to talk about the summer internship as well as Heltzel’s work with Can Do MS.
The CESR community congratulates Jordyn on her accomplishments and wishes her all the best with future endeavors!
For more information on the Marc Prisant and Heidi Heltzel scholarship click here