Erik Jeffries is a dedicated marketing and media professional with over 20 years of agency and client-side experience. He has been widely recognized for his work with award-winning creative teams, implementing measurably effective social media programs and a passion for web development, Google Analytics, marketing and music. Erik’s focus on branding can be traced through his experiences working with brand and design strategists for systems of schools across the United States. Erik has served on several industry-related trade association board-of-directors and committees. Erik's innovative approach to marketing was highlighted on Wired.com and advice for more effective us of Google Analytics in higher education was recently highlighted on the Higher Ed Experts website.