Ovunc Yilmaz standing outside the Koelbel Building on the Leeds campus.

Ticket Masters: Researchers Want Analytics to Move From the Field to the Box Office

Oct. 27, 2021

As stadiums and arenas reopen, struggling teams are losing revenue by not introducing data-driven pricing for ticket sales. Advanced stats like WAR and WOWY have changed how coaches and managers evaluate the talent on their teams. Now, a researcher at the University of Colorado Boulder’s Leeds School of Business wants...

A vintage pocket watch opened upon a stack of hundred-dollar bills.

For Investors Who Miss Their Retirement Targets, Fees in TDFs May Be to Blame

Oct. 8, 2021

Leeds research finds target-date fund sponsors overcharged investors by $30 billion from 2008 to 2019. If, in 2006, you had put $1 million into one of the nation’s largest target-date funds, that investment today would be worth about $2.2 million. Not a bad return, right? But TDFs have substantial fees...

Gloria Urrea Wins Best Humanitarian Paper Award

Gloria Urrea Wins Best Humanitarian Paper Award

Sept. 19, 2021

Virtual volunteers help organizations make social impact through the use of online volunteering platforms, scarcely studied until now. After decades under the radar, the practice of online volunteering really hit its stride with the arrival of the COVID-19 pandemic. Before COVID, most people thought of volunteering as giving their time...

A woman looks at stock market data on a smartphone. In the background is a computer terminal showing financial data.

Investors: Don't Be Clueless About Hubris

Sept. 7, 2021

Confident you can beat the market? New research warns against trusting your memories of past trades. Investors' memories of past performance are positively biased, according to a new research paper co-authored by Philip Fernbach, professor of marketing and co-director of the Center for Research on Consumer Financial Decision Making in...

A blank check bearing the marks of the U.S. Treasury.

Behind the Blank Checks: Leeds Research Takes a Crack at SPACs

Aug. 25, 2021

A study of the language used in disclosures and the role of celebrity investors shines light on obscure financial instrument. Want to see a doubles match with André Agassi and Steffi Graf as teammates? You could get an invite to their Las Vegas home—but your better bet is to read...

A chocolate chip cookie broken into many pieces against a white backdrop.

Cookies Are Crumbling. Targeted Marketing is Not. What Does It Mean for Digital Privacy?

June 21, 2021

A Leeds professor’s research looks at the challenges of online regulation in balancing consumer rights and market fairness. On the internet, cookies are crumbling as mainstream web browsers look to phase out the third-party tracking codes that have given rise to targeted digital advertising. But consumers shouldn’t feel like firms...

A woman pays her credit card balance using a laptop. The card is visible in the foreground.

Making Change: Experts Bring New Perspectives to Challenges in Consumer Finance

May 26, 2021

Conference showcases the cross-disciplinary cooperation needed to steer people toward better financial choices. Consumer finance is not just about finance. The annual Boulder Summer Conference on Consumer Financial Decision Making brings together thought leaders and practitioners in far-flung disciplines like behavioral science, anthropology, risk, law and family studies—a recognition that...

Data targeting Rico Bambuca

Making Better Use of Big Data in Marketing

May 6, 2021

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this year’s winner of the Kahle Family Research Award at Leeds. Rico Bumbaca , an assistant professor of marketing at Leeds, is the...

Is China Emerging as the Global Leader in AI?

Is China Emerging as the Global Leader in AI?

Feb. 18, 2021

Harvard Business Review by Daitian Li, Tony W. Tong, and Yangao Xiao Tony W. Tong, a professor of strategy & entrepreneurship in the Leeds School of Business, co-authored an article discussing China’s stunning progress in the AI industry. However, according to Tong and his co-authors, the conditions that helped China...

Meg Campbell Research on Consumer Crisis 2021

Establishing a Framework for Future Research on Consumer Response to Crises

Jan. 12, 2021

A conversation at a conference prompts an ethos for using research to help during the pandemic. At a consumer psychology conference in southern California early last March, Dr. Margaret (Meg) Campbell and her fellow colleagues noticed a distinct shift happening in academia and the rest of the world. As universities...