A recent study out of Cornell University’s Johnson School of Management ranks the Leeds School Marketing faculty as among the very best in the world. The authors measured faculty productivity at 30 of the world’s leading marketing departments in the top academic journals in business and the social sciences. In spring of 2017, they ranked schools by median and mean per capita productivity of the schools’ current tenure-track faculty in those top journals in two periods: 2007-2011, and 2012-2016.
Three results were striking:
- Leeds marketing per capita research productivity was very strong in the period 2007-2011, but improved in the period from 2012-2016 more than any marketing faculty in the world.
- In the period from 2012 to 2016, the Leeds marketing faculty was among the 10 best in the world in every measure reported.
- In median per faculty publications in the world’s four top marketing journals, CU-Boulder tied with Duke as best in the world (Table 1, p. 12 in paper).
- In median per faculty publications in a broader set of 24 UT-Dallas Business journals, CU-Boulder was surpassed only by Duke (Table A3, p. 22 in paper).
- In median per faculty publications in a broader set of 80 elite journals across business and social sciences, CU-Boulder was surpassed only by Duke and Yale (Table A4, p. 23 in paper).
- The excellent performance of CU-Boulder’s marketing was the result of broad, across-the-board excellence; some other top schools were carried by a small subset of the members of their faculty. In the period from 2012 to 2016, CU-Boulder had the most balanced productivity among colleagues of any of the top 30 schools compared (Table 5, p. 16 in paper).
The bottom line is that CU-Boulder’s marketing faculty is truly elite on the world stage, due to rare across-the-board strength. Leeds School of Business students have the opportunity to study marketing with some of the world’s leading experts producing cutting-edge knowledge in marketing.
The full article including methodology can be downloaded from this link: https://ssrn.com/abstract=3165142