Marketing Publications

How does financial education lead to improved financial behavior and higher financial well-being? An influential Consumer Financial Protection Bureau model introduced in 2015 proposes that the goal of financial education is to improve financial well

Consumers often experience pain of payment, a tug of negative affect that holds back their spending. While the literature has long viewed pain of payment as self‐regulatory in nature, it has left the dynamics of self‐regulation that lead to the pain

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, NHST has long been criticized by both statisticians

Conspiratorial thinking has been with humanity for a long time but has recently grown as a source of societal concern and as a subject of research in the cognitive and social sciences. We propose a three‐tiered framework for the study of conspiracy

Consumer psychology refers to how people think and act within an economic role in market exchange. However, we know little about how consumers actually perceive these roles, or how they understand markets and economic activity more broadly. That is

Silverman, Jackie; Barasch, Alixandra P.; Small, Deborah A. Hot streak! Inferences and predictions about goal adherence. Organizational Behavior & Human Decision Processes. Nov2023, Vol. 179, pN.PAG-N.PAG.    When do people

Johnson, Garrett A.; Shriver, Scott K.; Goldberg, Samuel G. Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR. Management Science. Oct2023, Vol. 69 Issue 10, p5695-5721.    We show that websites'

Marketing    Gladstone, Joe J.; Hundtofte, C. Sean. A lack of financial planning predicts increased mortality risk: Evidence from cohort studies in the United Kingdom and United States. PLoS ONE. 9/27/2023, Vol. 18 Issue 9, p1-14

Matz, Sandra C.; Gladstone, Joe J.; Farrokhnia, Robert A. Leveraging Psychological Fit to Encourage Saving Behavior. American Psychologist. Oct2023, Vol. 78 Issue 7, p901-917.    Despite their best intentions, most people fail to

Wang, Yanwen; Zhai, Muxin; Lynch Jr., John G. Cashing Out Retirement Savings at Job Separation. Marketing Science. Jul/Aug2023, Vol. 42 Issue 4, p679-703.    We investigate the impact of employer matching contributions on leakage