Marketing Publications

Netemeyer, Richard G.; Lynch Jr., John G.; Lichtenstein, Donald R.; Dobolyi, David. Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in

Pomerance, Justin; Reinholtz, Nicholas. Cut me some slack! How perceptions of financial slack influence pain of payment. Psychology & Marketing. May2024, Vol. 41 Issue 5, p1100-1114.Consumers often experience pain of payment, a tug of

McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of Marketing. May2024, Vol. 88 Issue 3, p1-19.Null hypothesis significance testing (NHST

Fernbach, Philip M.; Bogard, Jonathan E. Conspiracy Theory as Individual and Group Behavior: Observations from the Flat Earth International Conference. Topics in Cognitive Science. Apr2024, Vol. 16 Issue 2, p187-205.Conspiratorial thinking has

Bhattacharjee, Amit; Dana, Jason. Lay economic reasoning: An integrative review and call to action. Consumer Psychology Review. Jan2024, Vol. 7 Issue 1, p3-39.Consumer psychology refers to how people think and act within an economic role in

Silverman, Jackie; Barasch, Alixandra P.; Small, Deborah A. Hot streak! Inferences and predictions about goal adherence. Organizational Behavior & Human Decision Processes. Nov2023, Vol. 179, pN.PAG-N.PAG.    When do people

Johnson, Garrett A.; Shriver, Scott K.; Goldberg, Samuel G. Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR. Management Science. Oct2023, Vol. 69 Issue 10, p5695-5721.    We show that websites'

Gladstone, Joe J.; Hundtofte, C. Sean. A lack of financial planning predicts increased mortality risk: Evidence from cohort studies in the United Kingdom and United States. PLoS ONE. 9/27/2023, Vol. 18 Issue 9, p1-14.    We

Matz, Sandra C.; Gladstone, Joe J.; Farrokhnia, Robert A. Leveraging Psychological Fit to Encourage Saving Behavior. American Psychologist. Oct2023, Vol. 78 Issue 7, p901-917.    Despite their best intentions, most people fail to

Wang, Yanwen; Zhai, Muxin; Lynch Jr., John G. Cashing Out Retirement Savings at Job Separation. Marketing Science. Jul/Aug2023, Vol. 42 Issue 4, p679-703.    We investigate the impact of employer matching contributions on leakage