MS Marketing Analytics Apply
Join Leeds MS Marketing Analytics Community
Note: The MS Marketing Analytics is not eligible for the student visa program at this time.
The MSMA program at Leeds is ideal for people who are ready to distinguish themselves with a specialized skill set and position themselves for high-growth opportunities.
As you approach the start of the application process, it is important to understand the programs, the selection committee’s criteria, and the specific documents, records and information you’ll need in order to complete your application.
Admissions
Our admissions committee selects students who will achieve academic and professional success while adding value to the graduate community. We identify the most talented and diverse candidates through a holistic review of the application materials. Decisions are based on academic background and individual potential to contribute in the classroom and within the graduate community.
All Programs Application Checklist
Plan ahead by understanding and acquiring the specific documents, records and information you’ll need in order to complete your application.
Application Checklist
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*Recommendations should come from peers, supervisors, or mentors who are familiar with your professional accomplishments and character.
**Confirmed students must provide Official Transcripts for all institutions within the first term of the program
A Complete Application Includes the Following Items:
Transcripts
Upload an unofficial transcript from each collegiate institution you have attended into the online application form. This includes community colleges, study abroad, summer sessions, and extension programs regardless of the length of attendance, whether or not courses were completed and whether or not you believe the record will affect your admission. These unofficial transcripts must include all courses and grades, must be issued in the original language and be accompanied by certified English translations when applicable. If you are offered admission, one official transcript for each university attended will be required prior to your enrollment in the first semester.
Official US/domestic transcripts must be sent electronically, directly from the institution, to us to be considered official. When you order your transcripts, send them directly to Gradprocessing@colorado.edu and we will match them to your application. Transcripts uploaded by you (the applicant) will not be considered official.
Overnight/Express Mailing Address (DHL, UPS, FedEx):
Recommendations
One letter of recommendation is required but two can be submitted One should be from a person who has supervised or managed your work, a supervisor, or a person with whom you have a professional relationship (i.e. co-worker, colleague, client, vendor, etc.). Recommenders should be able to evaluate your potential to lead and manage others, personal qualities, interpersonal skills, and professional accomplishments. Recommendations are submitted online as part of the application.
Essay
Depending on the program, applicants must submit one of the following essays (up to 750 words):
- MBA applicants: Discuss your career goals, leadership skills, values, and background. Explain how you will contribute to the Leeds community and why you have chosen Leeds.
- MS applicants: Share your reasons for pursuing an MS at Leeds, highlighting relevant interests, experiences, and goals not shown on your transcript or test scores.
Applicant Interview (MBA Programs Only)
The interview is the final and most insightful piece of the MBA application process. Because a holistic review is quintessential for our program in molding the strongest and most diverse cohorts of leaders, the interview allows the committee to dive deeper into the applicant’s business acumen, goals, and aspirations in this program. The interview is conducted with either the Director, Associate Director, Assistant Director or a current MBA student. You must interview via Zoom unless you are on active duty on a US Military Base and/ or work in a Sensitive Compartmented Information Facility (SCIF). There is no interview requirement for MS applicants.
Resume
Applicants are required to submit a copy of their current resume or Vita. Word, RTF or PDF files only. Your resume is used for your MBA interview.
Application Fee
A non-refundable application fee of $70.00 USD is required. Application fees may be paid by credit card, and applications will not be reviewed without payment of the fee. Do not send cash. Application fees are not refundable. We only waive the application fee for active-duty US military personnel, US military veterans, and CU Boulder campus alumni. We do not provide application fee waivers for any other candidates.
Contact the Graduate Programs Office
Leeds School of Business
University of Colorado Boulder
995 Regent Drive UCB 419
Boulder, CO 80309-0419
leedsgrad@colorado.edu
Test Scores
The Leeds School of Business requires all Full-Time MBA to take the Graduate Management Admissions Test (GMAT - GMAT code: 11S-Z2-95, Download Free GMATPrep Software) or the GRE General Test (GRE - GRE code: 4841 ). We do accept the GMAT Focus Edition. Test scores are valid for up to five (5) years. If you have taken the GMAT or GRE test more than one time, your highest test score will be used in the admissions evaluation.
We are test score optional for all MS programs and the PT-MBA programs: Evening MBA, Hybrid MBA, and Executive MBA programs.
Limited test waivers are available for FT-MBA with the submission of a test waiver essay (Details Below).
The Test Waiver Essay should be no more than 750 words and should address the following two areas:
- Describe the academic you: Describe how you will succeed in your graduate studies by including examples such as previous test scores, academic records, or quantitative and analytical strengths you possess.
- Describe the personal you: While academic/quantitative skills are important for success, providing the admissions committee with information on your study skills, ambitions and determination is also important. Share any skills and successes relating to your professional background.
English Language Proficiency Tests
The Leeds graduate programs are rigorous both quantitatively and qualitatively and an excellent command of written and spoken English is essential. Proof of English proficiency is required for an international application to be reviewed for an admission decision.
Accepted Tests of English Proficiency:
- TOEFL (iBT): A required minimum score of 80+ with a preferred score of 100.
- IELTS: A required minimum score of 6.5+ (7.0+ for the MS Accounting and MS Taxation programs).
- Duolingo: A required minimum score of 115+ (on the 160 point scale).
- PTE Pearson: A required minimum score of 58+.
- Cambridge: A required minimum score of 180+.
How to Provide Verifiable Score Reports
- TOEFL: Must show Applicant Name, Appointment Number, Date of Birth, and MyBest® Scores Date.
- IELTS: Must show Applicant Name, Test Report Form Number (TRF), Date of Birth, and Test Date.
- Duolingo: Must show Applicant Name, Secure Certificate Link, and Test Date, must be Shared.
- PTE (Pearson): Must show Applicant Name, Score Report Code, Date of Birth, and Test Date.
- Cambridge: Verification Number is required, Date of Birth must match applicant, and Candidate Name must match applicant.
How to Provide Official Test Scores
If we are not able to verify your English Proficiency Test Scores, you may be required to send Official Test Scores directly from your testing agency listed below:
- TOEFL: Valid for 2 years. Send via your ETS account to University of Colorado Boulder. Our school code is 4841 (use department code 99 if needed).
- IELTS: Valid for 2 years. Request your test center to send scores to:
University of Colorado Boulder Masters & PhD
3100 Marine Street, Suite A122, UCB 65, Boulder, CO 80303 - Duolingo: Valid for 2 years. Use the Duolingo dashboard to send results to:
University of Colorado Boulder – Graduate - PTE (Pearson): Valid for 2 years. Send your scores from your online myPTEportal to the University of Colorado Boulder, Department = Graduate School. Leeds MBA/MS applicants must send scores to the University of Colorado Boulder, Department = Leeds MBA/MS.
- Cambridge: Valid for 2 years. How to send your exam result
Other Ways to Demonstrate English Proficiency
- You are a citizen of a Qualifying Country.
- International applicants who are citizens of a qualifying country from the list below are not required to provide proof of English proficiency and do NOT need to submit a Verifiable English Proficiency Score Report.
- Qualifying Countries: Antigua, Australia, Bahamas, Barbados, Belize, Botswana, Canada (except Quebec), Dominica, Eswatini, Federated States of Micronesia, Fiji, Ghana, Grenada, Guyana, India, Ireland, Jamaica, Kenya, Lesotho, Malawi, Malta, New Zealand, Nigeria, Saint Kitts and Nevis, Saint Lucia, Saint Vincent, Singapore, Solomon Islands, South Africa, Tanzania, Trinidad and Tobago, Uganda, United Kingdom and Territories, Zambia, and Zimbabwe.
- You have studied at a university-level institution that meets ALL the following criteria:
- The institution is in the U.S. or a Qualifying Country (from the list above)
- You have completed at least one year of full-time academic study at the institution.
- Your studies at the institution ended within two years of your intended admission term.
- Example 1: Admission Term: Fall 2026 → Studies ending Spring 2024 = ✅
- Example 2: Admission Term: Fall 2026 → Studies ending Fall 2023 = ❌
- You provide Official transcripts verifying all criteria.
- You have completed OPT (Optional Practical Training) that meets ALL the following criteria:
- Your Employment ended within two years of your intended admission term.
- Example 1: Admission Term: Fall 2026 → Completed OPT August 2024 = ✅
- Example 2: Admission Term: Fall 2026 → Completed OPT December 2023 = ❌
- You provide a report of your OPT employment history from your SEVP portal. This can be uploaded as part of your transcript or emailed leedsgrad@colorado.edu.
Please note:
- Enrollment in an English language program (even if the program is in the U.S.) DOES NOT meet the English proficiency requirement.
- Medium of Instruction (MOI) letters are NOT accepted and DO NOT meet the English proficiency requirement.