Marketing (RH) CDM19

PhD Graduates' Publications

Journal of Consumer Research    
The impact of crowding on calorie consumption (2018) 
   
Stefan J Hock - George Mason University
Rajesh Bagchi - Virginia Tech (PhD 2008)

Journal of Marketing Research
Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk (2018)

Andrew R Long - University of Colorado at Boulder (anticipated PhD 2019)
Philip M Fernbach - University of Colorado at Boulder
Bart De Langhe - Ramon Llull University

Journal of Consumer Research    
The impact of crowding on calorie consumption (2018) 
   
Stefan J Hock - George Mason University
Rajesh Bagchi - Virginia Tech (PhD 2008)

Journal of Consumer Research    
A field guide for the review process: writing and responding to peer reviews (2017)
    
Rajesh Bagchi - Virginia Tech (PhD 2008)
Lauren Block - City University of New York, Baruch College
Rebecca W Hamilton - Georgetown University
Julie L Ozanne - University of Melbourne

Journal of Consumer Research    
Eliciting time versus money: Time scarcity underlies asymmetric wage rates (2017)
    
Ashwani Monga - Rutgers University at New Brunswick and Newark
Frank May - Virginia Tech
Rajesh Bagchi - Virginia Tech (PhD 2008)

Management Science    
Individual differences in correspondence bias: Measurement, consequences, and correction of biased Interpersonal Attributions (2017) 
   
Irene Scopelliti - City University London
H Lauren Min - University of Colorado at Boulder (PhD 2018)
Karim S Kassam - Carnegie Mellon University
Erin McCormick - Carnegie Mellon University
Carey K Morewedge - Boston University

Journal of Consumer Research    
Boomerang effects of low price discounts: How low price discounts affect purchase propensity (2016)

Dinesh K Gauri - Syracuse University
Rajesh Bagchi - Virginia Tech (PhD 2008)
Fengyan Cai - Shanghai Jiao Tong University (Antai)

Journal of Marketing Research    
Walking in my shoes: How expectations of role reversal in future negotiations affect present behaviors (2016)

Rajesh Bagchi - Virginia Tech (PhD 2008)
Nevena T. Koukova - Lehigh University
Mahesh Nagarajan - University of British Columbia
Haresh Gurnani - Wake Forest University
Shweta S Oza - University of Miami

Journal of Marketing Research    
Is a 70% forecast more accurate than a 30% forecast? How
level of a forecast affects inferences about forecasts and forecasters (2016)    
Rajesh Bagchi - Virginia Tech (PhD 2008)
Elise Chandon Ince - University of South Carolina at Columbia

Journal of Consumer Research    
Humorous Complaining (2015)  
  
Caleb Warren - Texas A&M University at College Station (PhD 2010)
A Peter McGraw - University of Colorado at Boulder
Christina Kan - University of Colorado at Boulder (PhD 2015) 

Journal of Consumer Research    
Squeezed: Coping with constraint through efficiency and prioritization (2015)
    
Philip M Fernbach - University of Colorado at Boulder
Christina Kan - University of Colorado at Boulder (PhD 2015)
John G Lynch Jr. - University of Colorado at Boulder 

Journal of Consumer Research    
Pardon the interruption: Goal proximity, perceived spare time, and impatience (2015)
    
Ji Hoon Jhang - Oklahoma State University (PhD 2013)
John G Lynch Jr. - University of Colorado at Boulder

Management Science    
Bias blind spot: Structure, measurement, and consequences (2015)
    
Irene Scopelliti - City University London
Carey K Morewedge - Boston University
Erin McCormick - Carnegie Mellon University
H Lauren Min - University of Colorado at Boulder (PhD 2018)
Sophie Lebrecht - Carnegie Mellon University
Karim S Kassam - Carnegie Mellon University 

Journal of Consumer Research    
The progress bias in goal pursuit: When one step forward seems larger than one step back (2015)
    
Margaret C Campbell - University of Colorado at Boulder
Caleb Warren - Texas A&M University at College Station (PhD 2010) 

Journal of Consumer Research    
Strengthening the influence of advertised reference prices through information priming (2014)

Christina Kan - University of Colorado at Boulder (PhD 2015)
Donald R Lichtenstein - University of Colorado at Boulder
Susan Jung Grant - Boston University
Chris Janiszewski - University of Florida 

Journal of Consumer Research    
What makes things cool? How autonomy influences perceived coolness (2014)

Caleb Warren - Texas A&M University at College Station (PhD 2010)
Margaret C Campbell - University of Colorado at Boulder

Journal of Consumer Research    
The effect of red background color on willingness-to-pay: The moderating role of selling mechanism (2013)

Rajesh Bagchi - Virginia Tech (PhD 2008)
Amar Cheema - University of Virginia, McIntire (PhD 2003) 

Journal of Marketing    
The effect of marketer-suggested serving size on consumer responses: The unintended consequences of consumer attention to calorie information (2012)

Chris Janiszewski - University of Florida
Gina S. Mohr - Colorado State University, Ft. Collins (PhD 2009)
Donald R. Lichenstein - University of Colorado at Boulder

Journal of Marketing Research    
Get It? Got It. Good! Enhancing new product acceptance by facilitating resolution of extreme incongruity (2012)
    
Ji Hoon Jhang - University of Colorado at Boulder (PhD 2013)
Susan Jung Grant - University of Colorado at Boulder
Margaret C. Campbell - University of Colorado at Boulder

Marketing Science    
Bidding behavior in descending and ascending auctions (2012)
    
Amar Cheema - University of Virginia, McIntire (PhD 2003)
Dipankar Chakravarti - Johns Hopkins University
Atanu R. Sinha - University of Colorado at Boulder

Journal of Consumer Research    
$29 for 70 items or 70 items for $29? How presentation order affects package perceptions (2012)

Rajesh Bagchi - Virginia Tech (PhD 2008)
Derick F. Davis - Virginia Tech

Journal of Consumer Research    
Years, months, and days versus 1, 12, and 365: The influence of units versus numbers (2012)
    
Ashwani Monga - University of South Carolina at Columbia
Rajesh Bagchi - Virginia Tech (PhD 2008)

Journal of Consumer Research    
Is noise always bad? Exploring the effects of ambient noise on creative cognition (2012)
    
Ravi Mehta - University of Illinois at Urbana-Champaign
Rui (Juliet) Zhu - University of British Columbia
Amar Cheema - University of Virginia, McIntire (PhD 2003)

Journal of Marketing Research    
Influence of warm versus cool temperatures on consumer choice: A resource depletion account (2012)

Amar Cheema - University of Virginia, McIntire (PhD 2003)
Vanessa M Patrick - University of Houston

Journal of Marketing    
It’s the thought (and the effort) that counts: How customizing for others differs from customizing for oneself (2011)
    
C. Page Moreau - University of Colorado at Boulder
Leff Bonney - Florida State University
Kelly B. Herd – Indiana University at Bloomington (PhD 2011)

Journal of Consumer Research    
Seeing is eating: How and when activation of a negative stereotype increases stereotype-conducive behavior (2011)
    
Margaret C. Campbell - University of Colorado at Boulder
Gina S. Mohr - University of Colorado at Boulder (PhD 2009)

Journal of Consumer Research    
Illusionary progress in loyalty programs: magnitudes, reward distances, and step-size ambiguity (2011)

Rajesh Bagchi - Virginia Tech (PhD 2008)
Xingbo Li - Virginia Tech

Journal of Marketing    
The effect of goal visualization on goal pursuit: implications for consumers and managers (2011)

Amar Cheema - University of Virginia, McIntire (PhD 2003)
Rajesh Bagchi - Virginia Tech (PhD 2008)

Journal of Marketing Research    
Earmarking and partitioning: Increasing saving by low-income households (2011)
    
Dilip Soman - University of Toronto
Amar Cheema - University of Virginia, McIntire (PhD 2003)

Journal of Marketing Research    
Framing goals to influence personal savings: The role of specificity and construal level (2011)
    
Gulden Ulkumen - University of Southern California
Amar Cheema - University of Virginia, McIntire (PhD 2003)

Marketing Science    
Optimal referral bonuses with asymmetric information: Firm-offered and interpersonal incentives (2010)
    
Laura J Kornish - University of Colorado at Boulder
Qiuping Li - University of Colorado at Boulder (PhD 2010)

Journal of Consumer Research    
To each his own? How comparisons with others influence consumers' evaluations of their self-designed products (2010)
    
C. Page Moreau - University of Colorado at Boulder
Kelly B Herd - University of Colorado at Boulder (PhD 2011)

Journal of Marketing Research    
The effect of need for uniqueness on word of mouth (2010)

Amar Cheema - University of Virginia, McIntire (PhD 2003)
Andrew M Kaikati - University of Georgia