Skip to main content

Leeds School of Business

Home
Undergraduate Programs
Undergraduate Programs
Why Study Business at Leeds?
Undergraduate Resources

Undergraduate Resources

How to Apply/Confirm

Financing Your Degree

Campus Visits

Transfer Students

Request More Information

Considering Leeds? Chat with an Ambassador!
Areas of Study

Areas of Study

Curriculum Overview

Accounting

Business Analytics

Finance

Management and Entrepreneurship

Marketing

Real Estate

Social Responsibility and Sustainability Track
Enhance Your Experience

Enhance Your Experience

Certificate Programs

Global Programs

Industry Treks

Business Residence Hall

Mentoring Programs

Case Competitions
Additional Programs

Additional Programs

Business Minor

Pre-Business

Honors and Scholars

Career Development

Diversity Programs

Women in Business Programs

Business and Computer Science Program
Graduate Programs
Graduate Programs
Why Study Business at Leeds?
MBA Programs

Full-Time MBA

Evening MBA

Hybrid MBA

Executive MBA

Application Process

Scholarships

Request Information
MS Programs and Certificates

MS Programs Overview

Accounting/Taxation

Finance

Real Estate

Application Process

Request Information
Master's in Analytics

Business Analytics

Marketing Analytics

Supply Chain Analytics

Application Process

Request Information
PhD Program

PhD Program Overview

How to Apply

Program Areas

Research Requirements

Teaching Requirements

Funding
Faculty & Research
Faculty and Research
Faculty Directory

Faculty Directory

Accounting

Finance

Marketing

Organizational Leadership & Information Analytics

Professional Effectiveness

Social Responsibility and Sustainability

Strategy, Entrepreneurship & Operations
Faculty Insights

Faculty Insights

To Succeed in the Workplace, be Humble

US Companies Have to Start Talking About Climate Change Under New SEC Rule

Plasma Donations: A Financial Lifesaver and an Ethical Dilemma

Facts Ignored: The Truth is Flexible When Falsehoods Support Political Beliefs

How the ‘Blockbuster Effect’ Boosts Some Crowdfunding Campaigns
Alumni
Alumni
Remember your defining moments at Leeds?
Get Involved

Get Involved

Attend Alumni Events

Volunteer or Join a Board

Virtual Programs

Stay Connected
Share Our Impact

Share Our Impact

Amplify Leeds News

Business at Leeds Magazine

Alumni Spotlight
Support Our Students

Support Our Students

Give Advice

Mentor

Hire a Student

Host Internships

Host Micro-Internships

Host Career Exploration Treks
Give Back

Give Back

Leeds Fund for Excellence

Invest In Leeds Future

ODA Corporate Partnerships

Leeds Scholars Scholarships
Alumni Resources

Alumni Resources

Alumni Career Resources

Request a Transcript

CU Boulder Alumni Association Website

Update your Contact Information
Centers
Important Bridges to our Business Community
Burridge Center for Finance

Burridge Center | Home

Resources

Programs

Conference

Treks
Center for Ethics and Social Responsibility

CESR | Home

Student Opportunities

Events

Insights and News

Certificate in ESG Strategy
Michael A. Klump Center for Real Estate

Klump Center Home Page

Academics

Co-Curricular Offerings

Events

Faculty, Staff, and Board

Research

Podcast & Center News
Deming Center for Entrepreneurship

Deming Center Home Page

Entrepreneurship Certificate

Events

High Growth Venture Fellowship

News and Stories
Research Centers of Excellence

Research Centers of Excellence

Business Research Division

Center for Research on Consumer Financial Decision Making
News
About
About Leeds
Transforming the future of global business
About

Mission, Vision and Values

Rankings and Pride Points

History

DE&I

Meet Our Dean

Organizational Chart
Life at Leeds

Graduate Students

Undergraduate Students

Alumni

Corporate Partners & Recruiters

Faces of Leeds
Resources

Map, Directions and Parking

Faculty and Staff Directories

Employment Information

Contact Us
News and Commentary

Business at Leeds Magazine

Leeds Business Insights Podcast

Business and Engineering Expansion: The Rustandy Building

News

Search

Enter the terms you wish to search for.

Other ways to search:

Events Calendar
Campus Map

Leeds School of Business

Home
Undergraduate Programs
Undergraduate Programs
Why Study Business at Leeds?
Undergraduate Resources

Undergraduate Resources

How to Apply/Confirm

Financing Your Degree

Campus Visits

Transfer Students

Request More Information

Considering Leeds? Chat with an Ambassador!
Areas of Study

Areas of Study

Curriculum Overview

Accounting

Business Analytics

Finance

Management and Entrepreneurship

Marketing

Real Estate

Social Responsibility and Sustainability Track
Enhance Your Experience

Enhance Your Experience

Certificate Programs

Global Programs

Industry Treks

Business Residence Hall

Mentoring Programs

Case Competitions
Additional Programs

Additional Programs

Business Minor

Pre-Business

Honors and Scholars

Career Development

Diversity Programs

Women in Business Programs

Business and Computer Science Program
Graduate Programs
Graduate Programs
Why Study Business at Leeds?
MBA Programs

Full-Time MBA

Evening MBA

Hybrid MBA

Executive MBA

Application Process

Scholarships

Request Information
MS Programs and Certificates

MS Programs Overview

Accounting/Taxation

Finance

Real Estate

Application Process

Request Information
Master's in Analytics

Business Analytics

Marketing Analytics

Supply Chain Analytics

Application Process

Request Information
PhD Program

PhD Program Overview

How to Apply

Program Areas

Research Requirements

Teaching Requirements

Funding
Faculty & Research
Faculty and Research
Faculty Directory

Faculty Directory

Accounting

Finance

Marketing

Organizational Leadership & Information Analytics

Professional Effectiveness

Social Responsibility and Sustainability

Strategy, Entrepreneurship & Operations
Faculty Insights

Faculty Insights

To Succeed in the Workplace, be Humble

US Companies Have to Start Talking About Climate Change Under New SEC Rule

Plasma Donations: A Financial Lifesaver and an Ethical Dilemma

Facts Ignored: The Truth is Flexible When Falsehoods Support Political Beliefs

How the ‘Blockbuster Effect’ Boosts Some Crowdfunding Campaigns
Alumni
Alumni
Remember your defining moments at Leeds?
Get Involved

Get Involved

Attend Alumni Events

Volunteer or Join a Board

Virtual Programs

Stay Connected
Share Our Impact

Share Our Impact

Amplify Leeds News

Business at Leeds Magazine

Alumni Spotlight
Support Our Students

Support Our Students

Give Advice

Mentor

Hire a Student

Host Internships

Host Micro-Internships

Host Career Exploration Treks
Give Back

Give Back

Leeds Fund for Excellence

Invest In Leeds Future

ODA Corporate Partnerships

Leeds Scholars Scholarships
Alumni Resources

Alumni Resources

Alumni Career Resources

Request a Transcript

CU Boulder Alumni Association Website

Update your Contact Information
Centers
Important Bridges to our Business Community
Burridge Center for Finance

Burridge Center | Home

Resources

Programs

Conference

Treks
Center for Ethics and Social Responsibility

CESR | Home

Student Opportunities

Events

Insights and News

Certificate in ESG Strategy
Michael A. Klump Center for Real Estate

Klump Center Home Page

Academics

Co-Curricular Offerings

Events

Faculty, Staff, and Board

Research

Podcast & Center News
Deming Center for Entrepreneurship

Deming Center Home Page

Entrepreneurship Certificate

Events

High Growth Venture Fellowship

News and Stories
Research Centers of Excellence

Research Centers of Excellence

Business Research Division

Center for Research on Consumer Financial Decision Making
News
About
About Leeds
Transforming the future of global business
About

Mission, Vision and Values

Rankings and Pride Points

History

DE&I

Meet Our Dean

Organizational Chart
Life at Leeds

Graduate Students

Undergraduate Students

Alumni

Corporate Partners & Recruiters

Faces of Leeds
Resources

Map, Directions and Parking

Faculty and Staff Directories

Employment Information

Contact Us
News and Commentary

Business at Leeds Magazine

Leeds Business Insights Podcast

Business and Engineering Expansion: The Rustandy Building

News

Current Students (site)
Events
Executive Education
Corporate Partners
Hire Students
Give
Contact

Breadcrumb

Home
Faculty Directory
William J. Stanton

William J. Stanton

Professor of Marketing 1955-1990

EMERITUS

Leeds School of Business

Boulder

995 Regent Drive
Koelbel Building
419 UCB
Boulder, CO 80309-0419
Location & Map

Contact Us

Welcome Desk +1 (303) 492-1811
Undergraduate +1 (303) 492-6515
Graduate +1 (303) 492-8397

University of Colorado Boulder

Privacy • Legal & Trademarks • Campus Map

University of Colorado Boulder