Teaching Professor

Koelbel - 401C


Kevin was raised near Detroit, Michigan. He earned a bachelor’s degree from The University of Michigan and an MBA in marketing from Indiana University. His professional experience includes accounting, brand management, international travel management and strategic marketing planning. In 1994, Kevin co-founded Castro McMahon, a direct and database marketing agency in Chicago. With his business partner Susan Castro, he built Castro McMahon into a multidisciplinary agency serving clients including General Motors OnStar, The Suntory Water Group, Getty Images and others. In 2002, Kevin and his partner closed the agency and both retired.

Kevin won the Joseph L. Frascona Teaching Excellence Award in 2015.

Personal interests include snowboarding, mountain biking and endurance racing (Ironman, Leadville 100). 


MA, Business Administration, Indiana University
BA, Accounting, University of Michigan