MSBA Marketing Analytics Track Curriculum (COMP)
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What you’ll learn
The MS Business Analytics (MSBA) Marketing Analytics track prepares you to turn big data into actionable insights that drive systemic improvements. You will develop the skill set needed to retrieve, analyze and interpret a vast range of health-related data. Meanwhile, you'll learn about developments in marketing and customer analytics including operations research, aspects of computer science and statistical methods.
The MSBA Healthcare track curriculum includes specialized courses provided by the College of Nursing at the CU Anschutz Medical Campus-a world-class medical institution for transformative education, science, medicine and healthcare-in partnership with Leeds School of Business.
This program's online/in-person format allows you to continue caring for patients and making a difference, while you immediately apply what you learn on the job.
Our cohort approach provides opportunities to network with other professionals who can become a resource for your future career advancement.
MSBA Marketing Analytics Core Curriculum
Fall Term - 16 weeks
(August to December)
Spring Term - 16 weeks
(January to May)
Track-Specific Elective Courses
- Marketing Analytics Track
- MBAX 6330 Market Intelligence (Fall)
- APRD 6342 Digital Advertising (Spring)
- MSBX 5310 Customer Analytics (Spring)