Heather Kennedy
Scholar-In-Residence
Marketing

A consumer marketing specialist, Heather has over 15 years of experience in brand strategy, product development and management, and marketing communications.

As a Brand Manager at Kraft Foods, Heather worked on strategy development, advertising, financial management, consumer research and new product commercialization for iconic brands such as DiGiorno Pizza, Taco Bell Home Originals and Kraft Salad Dressing.

At Whole Foods Market, Heather served as the Senior Director of National Marketing where she established and an “internal creative agency” that designed and executed all national campaigns. She also developed the annual marketing plan, managed the integration of in-store and digital programs, formed key strategic partnerships, collaborated with regional marketing teams, managed the gift card program and ensured the Whole Foods brand standards were clearly communicated and maintained.

During her tenure at Whole Foods Market, Heather also managed the Local Producer Loan Program, working directly with small entrepreneurs to help them grow their business within Whole Foods. She then served as Director of Whole Journeys, an experiential travel concept that enabled consumers to experience the culture of a country through its food.

Most recently, Heather was the lead Brand and Marketing strategist for the Fresh Ideas Group in Boulder, CO, which focuses on natural and organic food and products. She continues to build on her experience by consulting within the industry.

Heather’s interest in teaching began as an adjunct lecturer at the McCombs School of Business at University of Texas in Austin. She also taught at St. Edwards University and the University of Denver. As a Marketing Instructor at Leeds, Heather teaches a variety of undergraduate marketing courses.