In a recent article, U.S. News & World Report reported: “Unlike MBA Programs that are often male-dominated, specialized master’s degree programs in marketing and communications at business schools attract a large percentage of woman.” The Leeds School of Business Master’s Program in Business Analytics was mentioned in this article as an example of a business school offering new specialized programs that have a special appeal to women due to the focus in marketing. Women comprised 50% of Leeds business analytics graduating class of 2015.
Some of the positions these women received upon graduation included:
- Lead Analyst – Marketing Attribution Software Development
- Data Strategist- Marketing Consumer Product Retail
- Statistical Analyst
- Marketing Analyst
- Supply Chain Analyst
- Management Consulting