MENV Marketing and Media Graduate Student Assistant

Dates of employment: Summer 2024 through Spring 2025 
(Approx. July 29, 2024 – May 2, 2025)  
This appointment is renewable per semester at the discretion of your supervisor. 

To apply, please email Liz Holland (Liz.Holland@colorado.edu) by July 1, 2024 before 5:00 p.m. MT with 1) your resume 2) your portfolio (this could be a website, Tumblr, social media account, etc.) and 3) your submission to the prompt below:  

MENV Social Media Post  

Please create an Instagram post and caption (adhering to CU Boulder Brand Guidelines) for the following:  

Event: MENV New Student Orientation  
Dates: August 22 – 23, 2024 
Time: All day 
Location: SEEC and Main Campus  
Audience: newly admitted students, current students, faculty, and staff 
Please submit this as a file with the naming convention [YourLastName]MENVNSOInstagramPost. 

Who We Are:  

The Masters of the Environment (MENV) Graduate Program at the University of Colorado Boulder is an interdisciplinary professional master’s degree that equips students with the knowledge, skills, and experience necessary to address complex environmental challenges in the 21st century. 

The MENV program prepares students to become leaders in a wide range of industries, including consulting, planning, energy, natural resources, sustainability, and more. Through a comprehensive approach to professional education, MENV students learn to understand and address, through a systems lens, the human dimensions of environmental challenges.   

Students simultaneously gain valuable professional experience working with an external client organization embedded within a natural, scientific, and entrepreneurial ecosystem that is unrivaled anywhere in the world.   

 What We Are Seeking:   

The MENV Graduate Program is seeking an MENV student who is a self-starter with relevant professional experience and an excellent creative eye to help support student marketing and enrollment efforts. The Marketing and Media Graduate Assistant will report directly to the Enrollment and Marketing Manager.  

What Your Responsibilities Will Be:  

Marketing and Media Tasks (70%)  

Social Media Management  

  • Post 2-3 posts each week on all MENV social media platforms, including but not limited to Instagram, Facebook, and LinkedIn  

  • Create engaging content for all MENV social media platforms 

  • Manage MENV social media platforms (respond to direct messages, comment on posts where MENV is tagged, repost content pertinent to MENV, etc)  

Marketing  

  • Support Enrollment and Marketing Manager to further establish MENV’s brand identity 

  • Work closely with Enrollment and Marketing Manager to create new campaigns for MENV’s marketing vendor 

  • Update MENV emails with new content to increase engagement from prospective students 

Content Creation 

  • Continue to build photo and video content database 

  • Individually create or collaborate with other students to create MENV web content such as articles/blogs, videos, etc.  

  • Take photos and videos at MENV events 

Research  

  • Research potential marketing avenues for MENV and conduct outreach, including listservs, regional organizations and professional societies, graduate fairs and events, and opportunities in the cities that the Admissions Team travels for off-campus recruitment  

  • Explore best practices for higher education marketing 

Shared Responsibilities (15%)  

  • Support Enrollment and Marketing GSA with  

  • Weekly emails 

  • Provide event support at virtual and in-person information sessions, Open House, Admitted Students Weekend, etc.  

  • Each student employee working with the Enrollment and Marketing Manager will also determine a self-guided project (with the approval of the Enrollment and Marketing Manager) that they will work on over the duration of their time in the role. This project can be collaborative or done individually  

  • Self-Assessments will be completed three times a semester to identify strengths, growing edges (spaces for improvement), goals, and progress towards said goals 

  • Miscellaneous administrative tasks for MENV faculty/staff 

  • Provide general office and administrative support as needed to the Enrollment and Marketing Manager 

Flex Tasks (15%)  

  • Supervisors of MENV Student Employees will share tasks in which any MENV Student Employee can claim as part of their flex tasks. This provides the opportunity for MENV Student Employees to work on a diversity of projects and with different MENV faculty and staff. Examples include ongoing research projects, program evaluations, content production, event planning, program operations, recruitment, etc.      

  • Tasks will be shared and claimed/assigned either through an online project management tool or during the monthly MENV Student Employee Team Meetings.  Flex tasks should not be prioritized over Marketing and Enrollment -specific tasks. 

Brief Timeline of Marketing Work 

July – August  

  • Onboarding and building familiarity with MENV brand and guidelines 

  • Creation of sample MENV posts/content  

  • Feedback sessions 

  • Weekly meetings with Enrollment and Marketing Team  

September – December  

  • Minimum two social media post per week on all platforms (excluding Fall Break) 

  • Photo and video capturing at various events (New Student Orientation, Welcome Back Week, Capstone Poster Session, Open House, Capstone Symposium, etc.) 

  • Answering weekly emails  

  • On-campus information sessions on Friday mornings  

  • Virtual information sessions on Tuesday evenings  

  • Planning and executing Open House (October 18, 2024)  

  • Miscellaneous prospective student visits  

  • Weekly meetings with Enrollment and Marketing Team 

December – February  

  • Minimum two social media post per week on all platforms (excluding Winter Break) 

  • Photo and video capturing at various events (Welcome Back Week, etc.) 

  • Answering weekly emails  

  • On-campus information sessions  

  • Virtual information sessions  

  • Preparation of processes and resources for admitted students  

  • Planning Admitted Students Weekend (April 4, 2024) 

  • Miscellaneous prospective student visits  

  • Weekly meetings with Enrollment and Marketing Team 

February – May 

  • Minimum two social media post per week on all platforms (excluding Spring Break) 

  • Photo and video capturing at various events (Graduation, Admitted Students Weekend, etc.) 

  • On-campus information sessions 

  • Virtual information sessions  

  • Preparation of processes and resources for Admitted Students Weekend 

  • Planning and executing Admitted Students Weekend (April 4, 2025)  

  • Weekly meetings with Enrollment and Marketing Team 

What We Require:

  • Bachelor’s degree from an accredited college or university  

  • Proficient in MS Office Suite 

  • Experience using the following:  

  • Photo Editing Software (Adobe Photoshop, Adobe Lightroom) 

  • Video Editing Software (CapCut, Adobe Premiere) 

  • Graphic Design Software (Adobe Illustrator, Canva) 

  • Proficient in using Instagram, Facebook, and LinkedIn 

What You Will Need:

  • A creative eye and an attention to detail 

  • Knowledge of how to adhere to brand guidelines  

  • Excellent organizational skills    

  • The ability to work independently and collaboratively with a team   

  • Experience navigating and reporting sensitive issues or information with good judgment and diplomacy   

Dates of employment:   

Summer 2024 until end of Spring 2025 (July 29, 2024 -May 1, 2025).  

What we can offer:   

The hourly wage for this position starts at $21/hour for approximately 15-20 hours per week. Please note that some weeks may require more than 20 hours per week, particularly weeks with recruitment or community events, of which you will have ample advance notice.   

The University of Colorado does not discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply. Click here for a list of ADA and Title IX coordinators. To view the Regent policy, please click here. This organization participates in E-Verify. We will provide the Social Security Administration and, if necessary, the Department of Homeland Security, with information from each employee's I-9 form to confirm work authorization.

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