Protect Our Winters Olympic Campaign
In collaboration with Protect Our Winters, I will be creating an environmental campaign that will implemented during the 2018 Winter Olympics by Winter Olympians and other accomplished outdoor athletes. The purpose of the campaign is to increase public awareness of climate change by using famous athletes, personal stories, and other tactics while not explicitly referring to climate change. The campaign will include a video, main tagline/hashtag, and some call to action. In addition we will coach athletes on how to answer interview questions in a way that ties back to our environment and why it is important to them.