Isis Wenger ad that sparked the #iLookLikeAnEngineer campaignIn July 2015, Isis Wenger, a female engineer, was featured in her company's recruitment campaign in San Francisco. Many people on the internet doubted Isis was a real engineer claiming her company must have hired a model because she was "too attractive" to be a "real engineer."

In response, Isis wrote a blog post. She posted her photo, along with the hashtag "ILookLikeAnEngineer", and encouraged other engineers to do the same. She wanted to challenge notions of what engineers are "supposed to" look like or be like, and show that there really is diversity in engineering.

Over the next few months, the hashtag went viral. Thousands of people shared their photos and accomplishments.

Campaign GoalsThe original #iLookLikeAnEngineer post

  1. Give visibility to and normalize non-stereotypical engineers.
  2. Increase awareness of discrimination that non-stereotypical engineers face.
  3. Encourage an atmosphere of inclusion in tech.
  4. Inspire people who may not have thought of being engineers before to learn engineering skills.

Join the Campaign!

Show us what engineers look like by tagging your photo with #ILookLikeAnEngineer and #CUEngineering.