Philip Fernbach

Assistant Professor
Center for Research on Consumer Financial Decision Making • Marketing

Koelbel 475


Phil Fernbach is an assistant professor of marketing in the Leeds School of Business. He holds a Ph.D. from Brown University in cognitive science and a B.A. from Williams College where he studied philosophy. His research interests span many areas of consumer behavior including causal reasoning, probability judgment, financial decision-making, and moral judgment. His research has been published in outlets such as the Journal of Experimental Psychology: General, the Journal of Consumer ResearchManagement Science, and Psychological Science, and has been profiled in media outlets like The New York Times, the Wall Street Journal and Harvard Business Review. Prior to pursuing his Ph.D., he worked with consumer goods companies as a strategy consultant for two boutique firms in Boston.

Dr. Fernbach's book, "The Knowledge Illusion: Why We Never Think Alone," will be published by Riverhead Books in March, 2017. Click the image below for more details.

“The Knowledge Illusion is filled with insights on how we should deal with our individual ignorance and collective wisdom.” —Steven Pinker

The key to human intelligence lies in the fascinating ways we think together.