Advertising, Public Relations and Media Design

In the 21st century’s connected economy, design increasingly plays a strategic role in communications––from its impact on local everyday engagements to global change. Whether the end result is a product, service or branded experience, this program focuses on the delivery of useful, desired, and strategically impactful results effected by design-driven innovation.

This program helps students become experts in cutting edge digital advertising techniques and learn how to find, create and analyze advertising data. Students leave the program ready to work in analytical roles at digital advertising agencies, DSPs, DMPs, programmatic shops and digital marketing departments.

The program emphasizes analyzing how organizations—governments, non-profits, and corporations—build and maintain relationships by using advertising and public relations.  To this end, the program helps students understand how organizations do, and should, understand and align their activities to their socio-economic, media, and cultural environments.  

This program emphasizes how theory informs practice, critically analyzing how advertising and public relations operate in ways that can—or could—constructively contribute to the successful, ethica, and resilient functioning of society. The objective is to produce scholar-teachers and researchers who understand how organizations of different types intentionally build and maintain sustainable and mutually beneficial relationships with their strategic publics within different socio-cultural environments through the use of advertising and public relations.