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Doing things solo is on the rise, and businesses should pay attention—even on Valentine's Day

Doing things solo is on the rise, and businesses should pay attention—even on Valentine's Day

More consumers are living, dining, traveling and spending on their own, yet most brands still cater to couples. Read from CU expert Peter McGraw on The Conversation.

  The Conversation

The Conversation is an independent, nonprofit publisher of commentary and analysis, authored by academics and edited by journalists for the general public. On a mission “to promote truthful information and strengthen journalism by unlocking the rich diversity of academic research for audiences across America,” they publish short articles by academics on timely topics related to their research. CU Boulder provides funding as a member of The Conversation U.S.