Singles' Day is a $150B holiday in China; marketing prof believes it will catch on in the US
Singles are reshaping culture and commerce in Asia. CU expert Peter McGraw explains why the U.S. could be next—read on The Conversation.
The Conversation
The Conversation is an independent, nonprofit publisher of commentary and analysis, authored by academics and edited by journalists for the general public. On a mission “to promote truthful information and strengthen journalism by unlocking the rich diversity of academic research for audiences across America,” they publish short articles by academics on timely topics related to their research. CU Boulder provides funding as a member of The Conversation U.S.
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