Colleen Newman this summer was named the executive director of admissions. She has been on campus for four years, previously holding the positions of associate director and director of admissions.
Kevin MacLennan, who previously held the dual appointment of assistant vice chancellor of enrollment management and executive director of admissions, will continue in his assistant vice chancellor role. MacLennan will work with Gwen Pomper, associate vice chancellor of enrollment management, on strategic enrollment initiatives that impact the campus community.
The move comes as the campus becomes increasingly comprehensive in its approach to admissions, focusing not only on traditional populations but also on transfer, graduate and online students. Admissions also is partnering more with units across campus.
“Coordinating more strategically, we see recruitment as a campuswide effort,” said MacLennan. “The campus partners that Colleen works with play a critical role in bringing the best, most diverse students to CU Boulder.
“Colleen has been taking the office in this collective direction for several years, emphasizing the importance of sharing information and working together for a stronger impact,” MacLennan continued.
Other trends in CU Boulder admissions include working with prospective students earlier; introducing high school sophomores, for example, to the campus; and collecting data more robustly, an element that was in enhance this past year with the implementation of a new customer relationship management, or CRM, tool.
For Newman, though, the key is personal connections between students and the university.
“What keeps me going in the field is the ability to demystify the admissions processes that students and families may find confusing,” said Newman. “For me, if I can break down that process, that’s what’s most important.
“I also want students to know, particularly freshman populations, that there are real people on the other side, individuals who care,” continued Newman. “In the colleges and schools and student affairs division, for example, there are people who care about their wellbeing and success.”