The sports media game has changed. Traditional media outlets—from local sports sections to ESPN—now share space with social media, independent channels and global online sources. Changing rules around sports betting and NIL—or name, image and likeness—have brought new audiences to athletics while encouraging players to tell their own stories through their own platforms.

The interdisciplinary minor in sports media at CMCI prepares students for this evolving landscape through a cutting-edge curriculum blending journalism, promotion, publicity, economics and media literacy. The minor is structured to allow students the freedom to explore areas of interest, such as sports and social causes, NIL, personal branding, and traditional paths in broadcasting and announcing. The variety of courses offered challenges students to uncover, pursue and tell stories in any format, from traditional journalism to a media or public relations setting within an organization.

CMCI alumni have gone on to incredibly rewarding careers in sports media—at ESPN, The New York Times and Fox Sports, in executive roles at major-league franchises, and as stars on the playing field who leveraged the press to tell their stories. Those alumni play an influential role in the sports media minor, speaking to classes, meeting with students and providing input on curricular direction.

Interested in this minor?

The minor requires 15 credit hours for CMCI students and 16 for non-CMCI students.

If you are a CMCI major, you may discuss and declare the minor with your CMCI advisor. You can also declare by filling out a minor form online.

For students outside of CMCI, the minor can only be declared once you’re enrolled in CMCI 2001: Intro to Sports Media Practices. 

Questions? If you need a credit audit or have a question about credits for graduation with the sports media minor, please contact CMCI Assistant Director of Advising Susan Avila. Include your student ID with all correspondence for a faster response. 

For all other questions, please contact the CMCI sports media minor Associate Director Marina Dmukhovskaya