Fall 2019 Application Deadlines
US applicants: Jan. 10
International applicants: Dec. 1
In the online application, select Advertising, Public Relations and Media Design (APRD) as the department, Media Research & Practice as the degree, and Strategic Communication as the subplan/track.
The PhD in Media Research and Practice (MDRP) is an umbrella that includes three distinct doctoral tracks in three separate departments in the College of Media, Communication and Information: 1) the PhD track in Strategic Communication offered by the Department of Advertising, Public Relations and Media Design; 2) the PhD track in Journalism Studies offered by the Department of Journalism; and 3) the PhD track in Media Studies offered by the Department of Media Studies.
The PhD in Strategic Communication is a distinct track that emphasizes analyzing how organizations—governments, non-profits, and corporations—build and maintain relationships by using advertising and public relations. To this end, the program helps students understand how organizations do, and should, understand and align their activities to their socio-economic, media, and cultural environments.
This program emphasizes how theory informs practice, critically analyzing how advertising and public relations operate in ways that can—or could—constructively contribute to the successful, ethica, and resilient functioning of society. The objective is to produce scholar-teachers and researchers who understand how organizations of different types intentionally build and maintain sustainable and mutually beneficial relationships with their strategic publics within different socio-cultural environments through the use of advertising and public relations.
Research interests of faculty teaching in the program
Thanks for your interest in CU Boulder’s College of Media, Communication and Information. We welcome your questions or comments and will respond as quickly as possible.