Celebrity endorsements not always a good bet, CU-Boulder study shows

June 20, 2012

Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new University of Colorado Boulder study. Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities’ personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-Boulder’s Leeds School of Business, who led the study.

7 CU-Boulder students win Fulbright grants for 2012-13

June 4, 2012

Seven University of Colorado Boulder graduate students and alumni will go abroad during the 2012-13 academic year to pursue a variety of studies, research and teaching projects as grantees of the prestigious Fulbright program. Their proposed subjects range from exploring desertification knowledge in Mali and the impact of collaboration with a foreign development agency, to studying medieval Islamic philosophy in Egypt and its potential to inform debates in Anglo-American moral philosophy.

Robotic ‘Swarm Wall’ at CU-Boulder created through intersection of art and technology

May 30, 2012

A monthlong summer exhibit at the University of Colorado Boulder Art Museum will feature a dynamic new media composition based on innovative robotics technology. Called “Swarm Wall,” the large-scale interactive piece displays changing fields of color, light and sound that are driven by a distributed form of artificial intelligence.

CU graduate strives for career combining law and education

May 10, 2012

Just prior to entering the University of Michigan Law School, Wendy Chi taught in a Bay area under-resourced school. That experience motivated her to plan a career combining education and law, and brought her to CU-Boulder.

Two CU students win prestigious national Goldwater scholarships

May 10, 2012

University of Colorado Boulder twin sophomores Srinidhi Radhakrishnan and Saikripa Radhakrishnan -- both chemical and biological engineering majors -- have been awarded prestigious Goldwater Scholarships. The scholarships are worth up to $7,500 for educational expenses each year and are given to students who intend to pursue careers in the fields of math, science or engineering.

New ‘Map of Life’ project aims to show distribution of all plants, animals on planet

May 10, 2012

A research team involving Yale University and the University of Colorado Boulder has developed a first public demonstration version of its “Map of Life,” an ambitious Web-based endeavor designed to show the distribution of all living plants and animals on the planet.

Two CU student teams among top winners in international math modeling competition

April 25, 2012

Two University of Colorado Boulder undergraduate student teams have been named among the 10 top winners from a field of 3,697 teams that entered the international Mathematical Contest in Modeling. Results of the 2012 contest were announced this month by the Consortium for Mathematics and its Applications. The contest took place at the students’ home institutions Feb. 9-13.

New CU-Boulder study indicates Greenland may be slip sliding away due to surface lake melt

April 16, 2012

Like snow sliding off a roof on a sunny day, the Greenland Ice Sheet may be sliding faster into the ocean due to massive releases of meltwater from surface lakes, according to a new study by the University of Colorado Boulder-based Cooperative Institute for Research in Environmental Sciences.

CU and NIST scientists reveal inner workings of magnets, a finding that could lead to faster computers

March 14, 2012

Using the world’s fastest light source -- specialized X-ray lasers -- scientists at the University of Colorado Boulder and the National Institute of Standards and Technology have revealed the secret inner life of magnets, a finding that could lead to faster and “smarter” computers.

CU-Boulder urges spring break safety for students traveling or staying put

Feb. 27, 2012

With visions of ski resorts and warm beaches on the minds of many students, the University of Colorado Boulder is urging students to exercise caution whether they remain in Colorado, travel elsewhere in the country or go abroad for spring break. CU-Boulder’s spring break is March 26-30.

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