Business & Entrepreneurship

The worst of the COVID-19-induced recession may be in the rear-view mirror for Colorado businesses, according to a University of Colorado Boulder report Colorado Secretary of State Jena Griswold released on Aug. 5.

Consumers are demanding that companies act more ethically. The good news: a new study shows moral reasoning is on the rise among advertising pros.

A collaborative group out of the University of Colorado Law School will develop and execute a three-day entrepreneurial policy academy for rural entrepreneurs and leaders in Colorado.

Colorado business leaders’ optimism is rebounding from historic lows, though leaders are still generally pessimistic, according to the latest Leeds Business Confidence Index.

Researchers found Republican traders were more optimistic about a stock market rebound than non-Republicans.

For people looking create the next big product, hard times offer new challenges and opportunities.

Diversity and inclusion can be harnessed to weather tough days ahead, according to a new book from Stefanie Johnson, a Leeds School of Business associate professor.

Inspired by a European agency analysis, Associate Professor Kelty Logan has compiled a framework based on American consumers and brands. She identified four brand archetypes: the warrior, the jester, the common man and the innocent victim.

Colorado business filings were undercut by COVID-19 in the first quarter of 2020, according to a University of Colorado Boulder report Colorado Secretary of State Jena Griswold released on April 29.

The new CU Boulder initiative COventure Forward is one tool in the toolbox to help businesses weather this unprecedented economic storm.